Summary
Activity
Work experience
Garrett Scotti Design, LLC
Designer | 08/2019 - Current
iROCKER Inc
Product Designer | 07/2021 - 10/2024
Spearheaded the design and development of innovative, user-centric products that align with evolving consumer lifestyles and brand objectives. Conducted in-depth market analysis to identify design opportunities, enhance user engagement, and improve product positioning. Utilized cutting-edge CAD tools such as Autodesk Fusion 360 and V-Ray to create highly detailed product visualizations and prototypes. Led cross-functional collaboration with brand strategists and engineers, ensuring a seamless transition from concept to market-ready product. Created visually compelling, interactive product experiences that resonated with consumers and reinforced brand identity.
Confluence Outdoor
Product Designer | 06/2017 - 08/2019
Directed product design and creative strategy for multiple industry-leading outdoor brands, including Wilderness Systems, Perception, and Dagger Kayaks. Developed and executed brand-focused product strategies to enhance visibility, engagement, and market differentiation. Designed high-fidelity product renderings and conceptual visuals using V-Ray and Autodesk Fusion 360, improving early-stage design validation. Collaborated cross-functionally with marketing, engineering, and leadership teams to ensure products aligned with consumer expectations and brand values.
Adventure Sports Inc.
Art Director / Product Designer - Imagine Surf | 12/2013 - 05/2017
Led creative direction and product design for Imagine Paddle Surf Co., shaping its visual and brand identity. Managed the production of all communication design materials, ensuring consistency in messaging and brand presentation. Applied UX best practices to create digital platforms that improved user interaction and engagement. Conceptualized and implemented strategic branding initiatives that reinforced market presence and customer loyalty.
Adventure Sports Inc.
Director of Retail Operations / Adventure Sports Inc. | 07/2009 - 11/2013
Spearheaded strategic retail expansion and operational optimization for Adventure Sports stores across the Southeastern U.S. Established and standardized policies, ensuring streamlined operations and efficiency across all locations. Designed visually impactful merchandising and retail displays, enhancing consumer experience and brand engagement. Developed and mentored high-performance teams to drive sales, improve customer service, and reinforce brand consistency.
Adventure Sports Inc.
Creative Director / Adventure Sports Inc. | 01/2009 - 11/2013
Conceived and executed high-impact marketing campaigns strategically aligned with brand messaging and target demographics. Designed and developed engaging promotional materials across multiple channels, including eCommerce, digital advertising, and industry trade events, amplifying brand awareness and consumer interaction. Led creative direction for marketing initiatives, ensuring brand consistency and visual excellence in all promotional content.
Adventure Sports Inc.
Brand Manager | 01/2002 - 04/2013
Directed comprehensive sales management and distribution strategies for multiple product lines across the Americas, driving revenue growth and market expansion. Led and developed high-performing outside sales teams, including brand ambassadors and professional athletes, to enhance brand visibility and penetration. Crafted and executed data-driven marketing initiatives that strengthened brand positioning, maximized customer engagement, and expanded market share. Established key partnerships and managed distribution channels, optimizing sales performance and product reach.
Adventure Sports Inc.
Account Manager | 04/2001 - 12/2001
Managed wholesale distribution and maintained key relationships with specialty retail buyers across the Americas. Provided sales support, executed promotional strategies, and contributed to revenue growth by identifying new business opportunities.
