Spearheaded the design and development of innovative, user-centric products that align with evolving consumer lifestyles and brand objectives. Conducted in-depth market analysis to identify design opportunities, enhance user engagement, and improve product positioning. Utilized cutting-edge CAD tools such as Autodesk Fusion 360 and V-Ray to create highly detailed product visualizations and prototypes. Led cross-functional collaboration with brand strategists and engineers, ensuring a seamless transition from concept to market-ready product. Created visually compelling, interactive product experiences that resonated with consumers and reinforced brand identity.

Directed product design and creative strategy for multiple industry-leading outdoor brands, including Wilderness Systems, Perception, and Dagger Kayaks. Developed and executed brand-focused product strategies to enhance visibility, engagement, and market differentiation. Designed high-fidelity product renderings and conceptual visuals using V-Ray and Autodesk Fusion 360, improving early-stage design validation. Collaborated cross-functionally with marketing, engineering, and leadership teams to ensure products aligned with consumer expectations and brand values.