Gardiner Reed

• Generate original ideas for, and fully execute on, interesting and brand-relevant marketing campaigns to drive new passenger acquisition • Lead cross-functional teams to concept and execute integrated marketing programs (brand/social campaigns, experiential marketing, partnership activations) • Identify opportunities for Lyft to insert itself into culture and create social conversation • Analyze current market trends and the impact of marketing initiatives on brand objectives to help shape local marketing strategy • Partner with nonprofit organizations to create social impact campaigns and position Lyft as a brand for good

• Provide logistical support for special events and museum rentals • Create detailed schedules for 30 event sta members • Act as on-site liaison for clients and all vendors • Supervise load-in, installation, and load-out of vendors and equipment

• Executed creation, promotion, and management for all clients events using Eventbee platform • Customized and tailor events for each individual client's needs

• Scheduled and organized tour stops and events for national Ben & Jerry's Tesla Climate Justice Sampling tour • Partnered with Tesla Inc. to develop and implement a detailed sixteen day program to increase mass market exposure • Tripled daily sampling and petition signatures capture quotas set forth by Ben & Jerry's corporate