Bike

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Fashion

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Outdoor

Skate

Snow

Streetwear

Surf

Health & Fitness

Branding

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Outdoors

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Adventure sports

I am a passionate marketer who loves creating brand identities consumers can relate with. 

• Generate original ideas for, and fully execute on, interesting and brand-relevant marketing campaigns to drive new passenger acquisition
• Lead cross-functional teams to concept and execute integrated marketing programs (brand/social campaigns, experiential marketing, partnership activations)
• Identify opportunities for Lyft to insert itself into culture and create social conversation
• Analyze current market trends and the impact of marketing initiatives on brand objectives to help shape local marketing strategy
• Partner with nonprofit organizations to create social impact campaigns and position Lyft as a brand for good

Marketing Associate

•   Provide logistical support for special events and museum rentals
•   Create detailed schedules for 30 event sta members
•   Act as on-site liaison for clients and all vendors
•   Supervise load-in, installation, and load-out of vendors and equipment

Lead Event Coordinator

• Executed creation, promotion, and management for all clients events using Eventbee platform
• Customized and tailor events for each individual client's needs

Marketing Intern

• Scheduled and organized tour stops and events for national Ben & Jerry's Tesla Climate Justice Sampling tour
• Partnered with Tesla Inc. to develop and implement a detailed sixteen day program to increase mass market exposure
• Tripled daily sampling and petition signatures capture quotas set forth by Ben & Jerry's corporate

Marketing and PR Intern

Gardiner Reed is a Marketing Associate at Lyft Inc in San Francisco, CA. View their experience, skills and work history on Malakye — the professional network…

Gardiner Reed — Marketing Associate at Lyft Inc

Gardiner Reed

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