Gabriel Barletta

• Redesigned the company’s logo & created its brand guidelines. • Redesigned Freedom Forever website. • Supervised the creative team & worked alongside the marketing department to provide support & provide design solutions when needed. • Oversaw all aspects of the brand, design, & development of collateral for campaigns geared towards customers, employees, & independent authorized dealers. • Oversaw all content created by the video producers, motion graphics artists, photographers & design team separately. • Led the team in switching from Wrike to Asana as the main project management system. • Worked to motivate & support all creative staff, resulting in a healthy work culture.

• Oversaw all aspects of design and maintaining the brand alongside a team of designers, video producers, motion graphic artists, and copywriters. • Worked with different department leads to strategize the creation of campaigns for unique ministries, annual events, apparel, print, and digital collateral. • Led the creative team in researching and introducing processes that cut our cost with software, print collateral, and digital services. • Oversaw and art directed the redesign of their main website.

• Assisted the marketing team in the creation and execution of concepts and campaigns. • Maintained relationships with outside vendors that provided collateral for events and promotional material. • Redesigned the company’s logo and created its current brand guidelines. • Photographed events and content for promotional and marketing purposes.

• Worked with the art director to create and design content for print material, digital collateral, web advertisements, apparel, and videos. • Photographed products for use in promotional and marketing material.

• Worked with the school leadership to design print and digital collateral used for promotional purposes. • Taught a general computer class for kindergarten through 3rd grade.

• Specialized in digital retouching and image manipulation/composition for all photos. • Assisted lead photographers for all shoots on location and in the studio. • Assisted photographers in the organization of all photos and folder structure for archiving purposes.