Furman O'Dell

Created and managed the full design, development, and production process including product brief refinement, user and market research, concept brainstorming, 3D CAD development, preparation for production, marketing asset creation, and final design sign-off. Designed and developed innovative mechanical reel-based closure systems used on performance footwear made by K2, Vans, Burton, FootJoy, Adidas, Nike, New Balance, Timberland, and Red Wing. Specialized in designing for running, hiking, cycling, and golf shoes. Traveled to work with manufacturing in Asia, submitting tech packages, providing 3D CAD for plastic injection molding tooling, reviewing parts being made, and checking the assembly steps to assure the appropriate product was shipped. • Created new innovations and market insights to provide customers with new features and technology, creating marketing excitement. • Researched customer and market needs, lifestyle trends, price points, and product segmentation that uncovered areas of innovation including improved grip and better product integration, resulting in wide acceptance across a range of footwear categories. • Collaborated with all stakeholders throughout the process including Engineering, Project Management, Sales, and Marketing to ensure quick decision-making and full team buy-in. • Managed, mentored, and inspired junior designers and engineers, empowering them to excel and deliver great work. Fostered enthusiasm and employee confidence, achieving project goals and team success.