Franck Juvin-Acker
Global Product Manager · Ossur
Oceanside, CA
In My Own Words
Product Development & Innovation: 13 years experience in product development, creating products from concept to mass production. Materials
cost reduction, manufacturing processing, and multi-generational product development from conception to product launch. Bachelor’s and
Master's degree in Material Engineering, Thermoplastics Expert.
Marketing Management: 7 years in international product marketing, 1 year consulting. Highly motivated marketing manager with extensive
experience building market presence and driving revenue growth within competitive product settings. Marketing certificate from UCSD.
Action Sports Industry: 6 years of professional experience in the action sports industry at trade and consumer levels. Extensive travel and
knowledge of USA, European, and Asian action sports market. Active surfer and snowboarder.
Work Experience
Global Product Manager
Ossur2018 – Present
Position Profile: lead the branding strategy and global go-to-market strategy for the DTC portfolio for Ossur’s softgoods, sport knee brace and cold therapy categories. Responsible for providing leadership in developing long-term experiential branding strategies as well as global launch plans to drive category and brand growths. Communicate and lead the design vision and strategy to promote effective collaboration across departments and regional offices in the U.S, Europe, and Asia. ? Define and curate the FormFit and CTi brand identity, design, digital marketing assets and activation strategy to drive a cohesive and appealing story across all consumer touchpoints ? Oversee Product Design Ethos to create a consistent, recognizable aesthetic that further develop brand recognition. ? Develop business cases for new product offering and drive initiatives through the Stage Gate Process. ? Drive global Go-To-Market strategies and create a five-year vision to launch our Direct to Consumer channel. ? Lead Project team of designers and marketers to transform the company’s technologies into commercial products that exceed market expectation ? Supports business unit in driving the financial results to achieve target revenue and margin. ? Lead marketing strategic meetings to challenge the status quo and to truly innovate the product and the business.
Senior Global Product Manager
Nixon-Adidas2016 – 2018
Position Profile: Originated and directed the global launch strategy for Adidas Timing category encompassing both Adidas Original and Adidas Sport. Creator and leader of all product design, go-to-market strategy, merchandising plans and brand identity on e-com, social and in-store of Adidas watches. Envisioned, developed unique design ethos, and innovative product UX, UI, and design architecture exceptionally focusing on the Adidas consumers and their subcategories. Directed industrial designers and led web design agency to develop our e-com platform. Communicated and led all the brand strategy to promote effective collaboration across departments for a successful global launch. ? Created the product vision and brand strategy on all aspect of adidas sport smartwatch from design, UX and UI. Consulted the Google fit team based on London on how to create an Androidwear 360 experience for our sport consumers. ? Directed web design agency on all the on the brand identity, aesthetic and visual in order to deliver a rich experience where product, design interface and branding are cohesively intertwined to deeply connect with our consumers. ? Led a team of industrial designers, external partners and factories technicians to bring innovative product design and user experience where the depth and the richness of the story telling would create an impact in the marketplace. ? Created the marketing launch for Adidas Original with a focus on “Born from Culture, Purpose built, Daringly Simple”. ? Put a “futurecraft” strategy in place for storytelling and always bringing substance and value to our consumers. ? Conducted focus groups in London, Berlin and New York to gain unique consumer insights on the Adidas Creators (male runners and versatile female athletes). ? Built out a long-term aesthetic vision and responsible for trend forecasting as well as created cohesive collection stories
Product Line Manager - Men's Analog
Nixon2014 – 2016
Orchestrate the global product development strategy, design concepts, and production of over 100 models (800 skus) spread seasonally over four channels as part of responsibility of assuring seasonal strategy, growth objectives, and product assortment to achieve company growth. Conduct sales analysis and forecast a clear, unique long term product strategy for market differentiation based upon consumer profile and channel marketing strategy. Envision, develop, and present full, innovative product design briefs in order to execute a balanced line architecture. Oversee third party agency in the development of 3D design concepts and final tech pack. Pursue price negotiation and production with factories to assure quality construction. Present final products at global sales meeting presentations.
Product Line Manager - Snowboards & Bindings
Salomon Snowboard2010 – 2014
Manager of snowboards and bindings product line marketing conducting the international coordination of USA, EUROPEAN, ASIAN markets through innovative product and brand development. Drive the creative and technical development of Salomon’s global product line of new and multigenerational snowboarding equipment to meet corporate revenue targets. Conduct comprehensive market research, sales analysis, and forecasting to drive strategic business and creative design plans on time and under budget. Execute cross-functional team management of departments such as design, sales, manufacturing, and logistics. Manage trade marketing and product related communications for the international stage. Execute the presentation of products at all global sales meeting presentations and for key European accounts.
Product Marketing manager
Zodiac2007 – 2008
Combination position of product management and product marketing. Acting director over Advanced Water Technology products grossing $60 million in revenue per year. Lead coordination of cross departmental efforts to align with corporate business model, gather market requirements, determine product life cycle considerations, and other aspects of product planning.
Material Engineer
Zodiac2003 – 2006
Evaluates technical and budget factors, recommending engineering and manufacturing actions for attainment of design objectives of process or product by applying knowledge of material science and related technologies. Reviews plans for new products and factors, such as strength, weight, and cost to submit material selection recommendations ensuring attainment of design objectives. Plans and implements laboratory operations to develop material and fabrication procedures for new materials to fulfill product cost and performance standards. Confers with producers of materials, such as metals, and polymers, during investigation and evaluation of materials suitable for specific product applications.
