Evan Solida

Industrial Design Consultant · 6Design

Grand Junction, CO

In My Own Words

I am an accomplished industrial designer and entrepreneur with more than 23 years of diverse experience in consumer product development. I take inspiration from a wide variety of industries, and strive to design products that work as well as they look. I specialize in usability, branding, and manufacturing, and possess a unique and thorough understanding of product development and the business decisions that drive it.

Prior to starting my own agency, I managed new product development for 3-time Tour de France champion Greg Lemond’s line of bicycles and indoor trainers, and served as a senior industrial designer for the world’s largest canoe and kayak manufacturer, Confluence Watersports. With years of experience as a competitive cyclist, I invented and brought to market the world’s first cyclometer with rearview camera after being struck by a car while training in 2007.

Notable skills include portfolio management, business planning, pricing strategy, and Design for Manufacture.

Work Experience

Industrial Design Consultant

6Design

2009 – Present

Noteworthy projects include:

• Redesigned bicycle (CitiBike) used in rental programs in major metropolitan areas • Designed Blue Competition Cycles Triad SL triathlon frame and AC1 aero-road frame • Designed multiple kayak models that allow paddler to lay in prone position and use webbed gloves rather than a paddle • Designed other kayaks and accessories, including the Emotion Envy 11 and Spitfire 8, which are both available at REI

Industrial Designer

LeMond Revolution LLC

2013 – 2014

• Managed complete design of the WattBox, including software and all design (packaging, graphics, enclosure, instructions, certification from FCC, etc.), as well the supply chain.

• Responsible for successfully launching updated Revolution indoor trainer to be 11-speed compatible and quieter.

• Coordinated production levels and managed inventory of Revolution, Watt Box, and bicycle components (Time USA)

Founder, Inventor and Entrepreneur

Cerevellum

2009 – 2013

•Invented the Cerevellum Hindsight 35, the world’s first cyclometer with rearview camera and accident recording. U.S. Patent #8,643,722 ”Rear-View Display System for Bicycle,” issued in 2014.

•Generated formal business plan which resulted in receiving grant from SC Launch, loan backed by Michelin Development and capital investment from UCAN (Upstate Carolina Angel Network.)

•Managed electronic hardware and software development with Aeronix; designed all graphics, plastics and packaging. •General business management including sales forecasts, customer service, accounting, financial reports, etc.

•Hindsight 35 introduced at Interbike 2011, named “Product of the Show.” First units delivered to customers in 2012

Senior Industrial Designer

Confluence Watersports

2004 – 2009

• Worked with some of the industry’s best nautical designers to develop world-class boats

• Created distinct visual brand languages for five lines of kayaks and canoes under the corporate umbrella

• Helped to reduce production costs by designing injection-molded plastic components while also increasing quality and ergonomics for end users and assemblers

Industrial Designer

Hopkins Manufacturing

2002 – 2004

Developed innovative and easy-to-manufacture products such as automobile ice-scrapers and aftermarket consoles for big-box retailers. Created entire line of trailer wiring products with new visual brand language and unique features for the market. Brought some passionate design to an otherwise bland product.