Alex Eherenman
MBA Product Management, Sustainable Product Development · Flylow Gear
Carbondale, CO
In My Own Words
Experienced and passionate leader with proven success in cross-functional product line, lifecycle and brand management, product development, go-to-market planning and execution. Customer-driven approach centered in qualitative and quantitative market analysis, commitment to quality, differentiation and clear business value proposition.
Work Experience
Product Management Consultant
Flylow Gear2025 – 2025
- Developed data analysis dashboard to visualize and compare Flylow style performance
- Devised KPI-based ranking system to identify Flylow style candidates for triage
- Performed market research to ID competitive benchmarks for Flylow SS27 collection
- Re-structured SS27 offering to improve product assortment using “Good-Better-Best” principles
- Proposed changes to Flylow style features and pricing to improve average margin by 4.4%
- Created rebranding story to align Flylow SS27 line with organizational vision and goals
- Designed new Flylow logo set to refresh brand awareness and maintain recognizability
Sales & Customer Service Manager
Revel Bikes2021 – 2024
- Drove double-digit sales channel growth while maintaining a culture of industry-leading customer service.
- Co-managed eight members of Revel Bikes Sales and Customer Service team
- Implemented Agile PM system to improve sales team “Key Result” achievement rate by 70%
- Designed standardized procedures and manuals for onboarding, Agile and core team processes
- Gathered and analyzed customer insight data for development of new Revel Bikes products
- Field tested Revel factory samples to gather performance and fit data for further development
- Planned and implemented component warranty process with Revel Procurement team
Product Planner
K2 Sports2013 – 2015
Product development, purchasing, production and supply chain management for K2 Inline Skates and promotional materials for all K2 Sports brands
R&D Sourcing and Supply Chain Coordinator
Backcountry Access, Inc.2011 – 2013
R&D materials sourcing, product development & testing, project management, purchasing and supply chain management for backcountry skiing equipment
Education
University of Colorado Boulder
2004 – 2006
Master of Business Administration - MBA
Western Colorado University - School of Graduate Studies2022 – 2024
Projects
Style Efficiency and Brand Analysis – Flylow Gear
https://akeheren.wixsite.com/alex-eherenman/portfolio-collections/my-portfolio/flylow-style-efficiency-analysisStyle efficiency and profitability analysis using custom sales data visualization dashboard and style ranking system. Insights gathered during data analysis phase were used to recommend adjustments to line assortment and pricing to improve average margin, as well as style and brand design updates to gain awareness and market share for Spring 2027 collection.
Footwear Tech Pack
https://akeheren.wixsite.com/alex-eherenman/portfolio-collections/my-portfolio/footwear-product-developmentComprehensive technical specification pack for trail running footwear including detailed CAD drawings, component and construction callouts, marketing brief, bill of materials, development timeline, and simulated factory communications.
Brand and Product Line Launch – Nil Sine
https://akeheren.wixsite.com/alex-eherenman/portfolio-collections/my-portfolio/brand-and-product-line-launch-%E2%80%93-nil-sineComprehensive brand identity, product line, go-to-market strategy, and financial plan for a simulated mountain bike apparel brand launch.
Onboarding Manual and Team Processes
https://akeheren.wixsite.com/alex-eherenman/portfolio-collections/my-portfolio/revel-bikes-onboarding-manual-and-team-processesStandardized procedures and instruction manuals for Revel Bikes sales team onboarding, project management and core process adherence.
