Erin Gregory

• Plan annual marketing plan for each division of business (four total) • Collaborate with content creators such as photographers, videographers & guest writers to maintain an updated library of multimedia • Analyze & report key marketing metrics for social media, digital advertising, and Analytics • Establish brand guidelines to create a brand identity and equity within that brand. • Create graphic material needed for on campus signage, print advertising, and digital elements • Manage & oversee the Studio’s social media presence

• Assisted marketing manager with annual strategy for product launch • Worked with product, design and engineering teams to learn and understand newly developed technology • Worked closely with managers to develop product messaging and consumer data • Provided product-specific content for online, in-dealer, advertising and event-specific marketing materials • Researched and tracked competitive product features, benefits and established positioning strategies • Served as product expert at defined events, trade shows and corporate meetings

• Marketing and communications activities for Facilities, Recruiting, and Business Development departments • Research digital and print media options in new markets • Liaison with the Operations Department to assist with marketing services within the current accounts • Create master calendar outlining the marketing plan for four target groups (associates, current customers, potential customers, and potential associates) • Manage all printing projects, prioritize jobs, and ensure all deadlines are met • Manage and schedule e-mail blasts for internal communications, recruiting, and business development • Track all recruitment marketing initiatives including social media and pay per click advertising • Schedule direct mailings for Recruiting and Business Development in the format of letters, flyers, and individualized postcards • Coordinate 60+ career fairs and trade show events including sponsorships and display items needed • Support Sales Team with required marketing materials and new client presentations • Manage Sugar Database of potential clients • Prepare RFP’s and presentations for corporate meetings

• Greet all guests visiting the brewery • Educate tasting room guests regarding flavor profiles, ingredients of current on tap beers • Lead informative Brewery Tours explaining the brewery’s history and the brewing process • Schedule events for the Tasting Room, including Questivus (holiday benefit for Project Host), artist album release parties, private tours, as well as special brewery events like monthly food and beer pairings • Attend beer festivals and other events • Occasionally assist in the brewing of small batch beer • Manage social media accounts, including Facebook • Management of company website (www.questbrewing.com) Accomplishments: • Quest made the list of “Best Breweries in America” in January 2015 (Thrillist.com) • United Airlines’ “Hemisphere” names Smoking Mirror as the best canned beer in SC (Sept 2015 issue)

• Conducted research for industry-related events to sponsor or attend; presented materials to executives for final decisions • Coordinated, styled, and managed all product photos shoots • Conceptualized and executed all marketing materials for in-store campaigns, including initial idea, research, design with copy, printing, and final delivery • Coordinated printing, ordering, mailing/shipping and storage of printed marketing materials and promotional items • Increased Facebook users 415%; doubled Twitter followers by launching consistent campaigns • Reviewed major competitors, analyzed competitive advantages, identified new/untouched markets • Developed and instituted new packaging for upcoming product lines, including Kids Teas • Organized corporate proposals, including promotional items, for shareholders, potential wholesale clients, and prospective co-branding opportunities • Planned and oversaw advertising and promotion activities including print, electronic, and direct mailings • Established close relationships with local print companies, working closely with account representatives to schedule production of marketing materials • Managed quarterly budget