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Marketing Coordinator 

Administration & Clerical

Marketing professional with over 10 years experience and a love for the outdoors.

•	Plan annual marketing plan for each division of business (four total)
•	Collaborate with content creators such as photographers, videographers & guest writers to maintain an updated library of
   multimedia 
•	Analyze & report key marketing metrics for social media, digital advertising, and Analytics
•	Establish brand guidelines to create a brand identity and equity within that brand.
•	Create graphic material needed for on campus signage, print advertising, and digital elements
•	Manage & oversee the Studio’s social media presence


•	Assisted marketing manager with annual strategy for product launch
•	Worked with product, design and engineering teams to learn and understand newly developed technology
•	Worked closely with managers to develop product messaging and consumer data
•	Provided product-specific content for online, in-dealer, advertising and event-specific marketing materials
•	Researched and tracked competitive product features, benefits and established positioning strategies
•	Served as product expert at defined events, trade shows and corporate meetings


Product Marketing Specialist 

•	Marketing and communications activities for 	Facilities, Recruiting, and Business Development 	departments
•	Research digital and print media options in new 	markets
•	Liaison with the Operations Department to assist with 
 	marketing services within the current accounts
•	Create master calendar outlining the marketing plan 
  for four target groups (associates, current customers, 
  potential customers, and potential associates)
•	Manage all printing projects, prioritize jobs, and ensure all 
 deadlines are met
•	Manage and schedule e-mail blasts for internal 	communications, recruiting, and business development
•	Track all recruitment marketing initiatives including social 
 media and pay per click advertising
•	Schedule direct mailings for Recruiting and Business 
       Development in the format of letters, flyers, and 
       individualized postcards
•	Coordinate 60+ career fairs and trade show events 
  including sponsorships and display items needed
•	Support Sales Team with required marketing materials and 
new client presentations
•	Manage Sugar Database of potential clients
•	Prepare RFP’s and presentations for corporate 	meetings

Marketing Coordinator

•	Greet all guests visiting the brewery
•	Educate tasting room guests regarding flavor 	profiles, ingredients of current on tap beers
•	Lead informative Brewery Tours explaining the 	brewery’s history and the brewing process
•	Schedule events for the Tasting Room, including 	Questivus (holiday benefit for Project Host), artist 	album release parties, private tours, as well as 	special brewery events like monthly food and 	beer pairings
•	Attend beer festivals and other events
•	Occasionally assist in the brewing of small batch 	beer
•	Manage social media accounts, including 	Facebook 
•	Management of company website 	(www.questbrewing.com)
Accomplishments:
•	Quest made the list of “Best Breweries in America” in
  January 2015 (Thrillist.com) 
•	United Airlines’ “Hemisphere” names Smoking Mirror as 
the best canned beer in SC (Sept 2015 issue)

Marketing & Event Coordinator

•	Conducted research for industry-related events to 	sponsor or attend; presented materials to 	executives for final decisions
•	Coordinated, styled, and managed all product 
photos shoots
•	Conceptualized and executed all marketing 	materials for in-store campaigns, including initial 	idea, research, design with copy, printing, and 	final delivery
•	Coordinated printing, ordering, mailing/shipping 	and storage of printed marketing materials and 	promotional items
•	Increased Facebook users 415%; doubled Twitter
followers by launching consistent campaigns
•	Reviewed major competitors, analyzed 	competitive advantages, identified 	new/untouched markets
•	Developed and instituted new packaging for 	upcoming product lines, including Kids Teas
•	Organized corporate proposals, including 	promotional items, for shareholders, potential 	wholesale clients, and prospective co-branding 	opportunities 
•	Planned and oversaw advertising and 	promotion activities including print, electronic, 	and direct mailings
•	Established close relationships with local print 	companies, working closely with account 	representatives to schedule production of 	marketing materials 
•	Managed quarterly budget

Marketing Manager

Erin Gregory is a Marketing Coordinator at Asheville Yoga Center in Asheville, NC.

Erin Gregory

Erin Gregory

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Summary