Erika Copeland
Experienced Omnichannel Merchant + E-commerce Specialist | Prev. Nike + Zappos
Portland | US
Summary
Activity
Projects
Ambit Attic LLC: Sustainable E-commerce Reimagined
Work experience
Ambit Attic LLC
Ecommerce Specialist | 02/2021 - Current
A small e-commerce business specializing in sustainable home goods & ethical fashion. Our mission is to empower conscious consumers with stylish, ethical, eco-friendly choices, bringing awareness to the brands that champion sustainability.
- Website design, launch, and ongoing platform maintenance, overseeing all operations.
- Conduct top-down and bottom-up forecasting, analyzing market trends, competitive landscape, and internal metrics to project achievable revenue.
- New product sourcing and vendor negotiation.
- Optimize site performance for a seamless shopping experience for conscious consumers & giftable moments.
- Product customization, color execution, and pattern creation.
- Flawlessly execute launch of new product lines through meticulous planning, strategy, and research.
- Track industry trends to continuously refine product offerings.
- Implemented a cost-effective shipping strategy to boost efficiency and support sustainability.
Nike
Nike.com Footwear Merchandising + Product Manager | 01/2018 - 01/2021
Drove $122M Revenue: Managed over 50% of kids' footwear volume, achieving +127% YoY growth in FY20 and exceeding forecasts by +36%.
- Strategic Assortment Planning: Led seasonal planning and presented data-driven strategies for executive approval, aligning assortments with brand objectives.
- Data-Driven Growth: Optimized assortment productivity through deep market analysis and actionable insights, driving key franchise growth.
- Exclusive Launch Leadership: Spearheaded online member exclusives and Quickstrike off-cadence launches, leveraging consumer trends to enhance engagement.
- Full-Family Alignment: Ensured cohesive product launches across categories by fostering collaboration and addressing product gaps.
- Innovative Concepts + Strategic Thinking: Founded and led the Nike Direct Concepts team, proactively identifying and filling cross-category opportunities to meet consumer needs.
Nike
Little Kids’ Merch Manager | Footwear + Apparel | 01/2018 - 01/2019
Nike.com | Nike + Jordan
Nike
Kids’ Footwear Merch Manager | Nike + Jordan | 01/2016 - 01/2018
NADTC | Nike.com
Nike
NADTC Kids’ Apparel Merch Manager | Nike & Jordan | 01/2014 - 01/2016
- Analyzed consumer needs and market capacity to create the right omnichannel product mix.
- Worked cross-functionally with Planning, Allocation, and Product Presentation teams to implement cross-channel assortments.
Zappos Family of Companies
Senior Buyer | 07/2004 - 09/2013
Expanded kids’ performance footwear category into a leading online hub for premium brands.
- Conducted top-down and bottom-up forecasting, analyzing market trends, competitive landscape, and internal metrics to project achievable revenue and market share.
- Developed a team of kid’s product merchants, assigning progressively higher levels of business ownership.
- Spearheaded onboarding and retail math classes for new and existing merchants.
- Collaborated on annual sales plans and strategic forecasts with the planning team.
- Executed seasonal product plans and cross-category navigation.
- New vendor sourcing and negotiation.
Zappos Family of Companies
Buyer | 01/2009 - 01/2011
Zappos Family of Companies
Assistant Buyer | 01/2007 - 01/2009
Zappos Family of Companies
Merchandising Assistant | 01/2005 - 01/2007
Zappos Family of Companies
Product Info Coordinator | 07/2003 - 01/2005
adidas America
Retail Marketing/Visual Merchandiser | 05/2003 - 05/2004
- Intern/contract
- Project management
- Assisted in all marketing department needs from ordering, placing and pricing fixtures to implementation of POS graphic systems.
- Facilitated cross-departmental communication.
- Manage/execute in-store graphic systems from concept to installation.
- Organize and track vendor agreements, budgets and invoices.
- Prepare and deliver creative briefs.
- Cultivate vendor and external agency relationships.
Education history
Portland State University
Bachelor of Science - BS | 2000 - 2004
