A small e-commerce business specializing in sustainable home goods & ethical fashion. Our mission is to empower conscious consumers with stylish, ethical, eco-friendly choices, bringing awareness to the brands that champion sustainability. - Website design, launch, and ongoing platform maintenance, overseeing all operations. - Conduct top-down and bottom-up forecasting, analyzing market trends, competitive landscape, and internal metrics to project achievable revenue. - New product sourcing and vendor negotiation. - Optimize site performance for a seamless shopping experience for conscious consumers & giftable moments. - Product customization, color execution, and pattern creation. - Flawlessly execute launch of new product lines through meticulous planning, strategy, and research. - Track industry trends to continuously refine product offerings. - Implemented a cost-effective shipping strategy to boost efficiency and support sustainability.

Expanded kids’ performance footwear category into a leading online hub for premium brands. - Conducted top-down and bottom-up forecasting, analyzing market trends, competitive landscape, and internal metrics to project achievable revenue and market share. - Developed a team of kid’s product merchants, assigning progressively higher levels of business ownership. - Spearheaded onboarding and retail math classes for new and existing merchants. - Collaborated on annual sales plans and strategic forecasts with the planning team. - Executed seasonal product plans and cross-category navigation. - New vendor sourcing and negotiation.

- Intern/contract - Project management - Assisted in all marketing department needs from ordering, placing and pricing fixtures to implementation of POS graphic systems. - Facilitated cross-departmental communication. - Manage/execute in-store graphic systems from concept to installation. - Organize and track vendor agreements, budgets and invoices. - Prepare and deliver creative briefs. - Cultivate vendor and external agency relationships.