Eric Magun
Senior Executive · Flitzroy, Inc. "Redefining Home, Inspiring Lives"
Long Beach, CA
In My Own Words
Eric is a luxury home furnishings expert and brings to the table decades of first hand executive experience in the following areas of expertise: Chief Executive Officer • Chief Product Officer • Chief Merchandising Officer • Board Director • Executive Sales Officer • Champion Global Sourcing & Negotiations • Execute Wholesale & Retail Operations • Strategic Licensing Partnerships • Marketing Leadership • Market Penetration and Disruption • Differentiate Brand Equity • Implement B2B/D2C Sales Channels • ESG Implementation • Financial Oversight • Disciplined P&L Management
Eric has a pedigree of delivering outstanding executive leadership in the premium, decorative home fashion space (Furniture/Lighting/Decor). He brings a solid history of success building branded luxury home furnishing businesses, sales enablement, strategic sourcing, product development, budget administration, operations, acquisition & retention, and key account management for US/UK/EU & ROW. Eric provides acute business acumen with first hand expertise in channel disruption & market penetration. He excel's at aligning core business KPI's, maintaining positive EBITDA/Net Profit while implementing growth initiatives to enhance ROI.
As a prior filmmaker and author, Eric has the rare ability to remain a creative storyteller, while having the discipline to lead many cross functional teams with clear and strategic goals for success.
Work Experience
Executive Consultant | President and COO
Flitzroy, Inc. "Redefining Home, Inspiring Lives"2024 – Present
https://www.flitzroy.com/home
Welcome to Flitzroy, where we're revolutionizing the home goods industry with our design-led, sustainable, and premium furniture and decor. As a lifestyle brand, we're committed to helping you transform your house into a home that truly reflects your unique style and personality.
Vice President | Global Sourcing & Furniture
Lakeshore Learning Materials2022 – 2024
● Champion Diversifying Global Supply Chain to mitigate potential risks and build a "future proof" partner pipeline throughout SE Asia to support rapid growth. ● Lead, hire and train all sourcing teams in US and Asia. ● Identify and Qualify Global New Vendors for capacity expansion on high growth product lines. ● Direct Cross Functional teams and implement best of class processes/procedures to optimize New Product Development timelines and Initiatives. ● Coordinate Dual Source initiatives to maximize Supply Chain alternatives, reducing tariffs, resulting in higher gross margins and increased capacity.
Chief Executive Officer
Tala2020 – 2022
● Positioned the company as the fastest growing UK lighting brand while maintaining the “Definitive Zero-Carbon Lighting Brand” mission, heading ESG oversight towards B-Corp status. ● Guided the company through value expansion, maintaining P&L accountability. ● Champion all new product development, strategic global sourcing, and operations. ● Identified additional revenue streams, product categories, & licensing partnership opportunities. ● Increased brand awareness through market penetration/disruption and marketing oversight. ● Headed end-to-end product design leadership, global certifications, and worldwide distribution. ● Repaid all convertible loans and cleaned cap tables, resulting in a higher valuation. ● Navigated financing throughout business scaling by raising adequate capital to drive growth. ● Coordinated Board, investor, and founder relationships, expectations, and concerns. ● Road mapped towards strategic and profitable exits for the investors and the business at large.
Senior Vice President Of Sales
Hudson Valley Lighting2017 – 2020
● Directed a $150M sales budget for 4 multinational luxury home fashion and lifestyle brands. ● Increased revenue by 20% by developing and delegating inside and outside sales professionals as well as key national accounts, big box retailers, and new product development launches. ● Expanded the customer base by 30% through alternative designer-centric distribution channels, trade showrooms, private label development, and designer licenses. ● Improved margin by 15% through tariff-free vendor negotiations in Vietnam and The Philippines. ● Created new branded product lines for designer-fueled programs, including new European product offerings, distribution centers, and sales forces for EU and ROW. ● Partnered with cross-functional leaders to implement sales strategies and grow market share. ● Tracked competitive trends, disruptive threats, client preferences, and competitor differentiation.
Vice President
Regina Andrew Design2015 – 2017
● Championed the $25M sales budget towards 35% revenue growth by implementing global sales partnerships, key vendor negotiations, and critical personnel acquisitions. ● Raised profitability by 15% through omni channel company-wide lifestyle launches. ● Expanded product offerings by 40% in collaboration with “big box”, private-label businesses. ● Increased social media following by 150% through strategic company marketing rebrand. ● Heightened branded competitive differentiation to execute disruptive company visions, strategies, business models, and future-focused business plans. ● Secured all quarterly and annual revenue objectives. ● Implemented NetSuite cloud processes to increase efficiency and profitability. ● Launched product ranking systems optimizing supply chains and new product launches.
Vice President Business Development
Visual Comfort & Co.2010 – 2015
● Exceeded $200M in sales with consistent 30% revenue growth. ● Positioned the company for the $600M Generation Brands acquisition. ● Boosted profitability by an additional 25% through “store within store” gallery programs and directed company owned “Circa Lighting” E-commerce B2B/D2C website and retail stores. ● Increased exclusive luxury designer licensed brands by 75%. ● Grew customer base by 25% through national account, private-label, and “big box” expansions. ● Implemented branded merchandising “store within store” gallery programs and ● Organized the sales enablement portfolio, including designer licenses and development activities to differentiate sales teams with content proficiency. ● Guided end-to-end customer acquisition, due diligence, development, and contracting.
Director of Lighting, Furniture and Global Sourcing
POLO RALPH LAUREN2008 – 2010
● Increased sales by 150% through new product development for the lighting, furniture, and global sourcing departments of Polo Ralph Lauren and Lauren Ralph Lauren. ● Improved profit margins by 30% via overseas vendor negotiations and the establishment of affordable wholesale product lines in luxury lighting and branded merchandised galleries. ● Oversaw $5M operational budgets and sales forecasts. ● Increased quality, accuracy, and process consistency. ● Optimized end-to-end sales processes in collaboration with account executives, marketing, and contracting resources.
Vice President
Reliance Home Furnishings, Inc.1997 – 2008
Recognized as an industry leader in developing multimillion-dollar private label launches for decorative lighting, furniture, accessories, gifts and housewares. Guided product development teams, overseas manufacturing partners, and independent sales force to promote sales initiatives while managing P&L forecasts and operational expenses.
