sean sharifi
Executive Creative Director · ALLIES OF SKIN
Los Angeles Metropolitan Area, CA
In My Own Words
My background is extensive having 20 years experience as a creative director for prestige and luxury beauty, fashion, and lifestyle brands. My experience consists of branding, creative direction, art direction, design and marketing, and spans across print, digital, and social content. I can deliver a 360 campaign strategy across all channels that is cohesive and will differentiate your core points of difference. Given my years of leadership experience I am easily able to pull together top-tier creative teams and execute the brand vision within budget and in a timely manner. I understand the real demands on businesses today to be disruptive and pivot quickly to stay ahead of the fast moving digital landscape Portfolio:http://www.riifiidesign.com
Work Experience
Executive Creative Director
ALLIES OF SKIN2025 – Present
I’m thrilled to be leading creative at Allies of Skin alongside visionary founder Nicolas and the inspiring executive team. I’m equally excited to collaborate with the talented creative team to elevate the brand and build on its incredible momentum. Here’s to creating bold, beautiful work together and more success!
Creative Director / Founder
RIFII DESIGN2019 – Present
CLIENTS + PROJECTS Kendo Brands (LVMH), Bite Beauty, Ole Henriksen Skincare, Sara Weinstock Jewelry, Karisma Clean Skincare, Dr. Lancer Skincare, Luminess Cosmetics, Eufora International Clean Haircare, and iS Clinical Skincare.
Collaborated on a contract basis with founders and executive teams to brand, rebrand, or refresh visual identities. Led creative departments and teams across all touchpoints, from concept to execution. Developed and directed main campaigns spanning digital, social, and print. Oversaw and produced all photoshoots—both motion and still—featuring models and products. Actively involved in hands-on work with internal teams and external vendors. Created comprehensive brand guides from the ground up or refined existing ones.
Creative Director
iS CLINICAL2023 – 2024
Luxury Clinical Skincare: Currently refreshing the brand in collaboration with a talented team of professionals. Leading and inspiring the in-house creative talent while crafting elevated, luxury concepts. Directing high-end shoots—both motion and still—in partnership with some of the industry’s most renowned photographers. Collaboratively developed a new Brand Guide alongside an external agency and the internal design team to ensure a cohesive, elevated visual identity.
Creative Director
Eufora International2022 – 2022
Refreshed the brand’s visual identity and elevated its overall look and feel across all touchpoints. Led concept development, photography (motion and still), and directed all shoots for digital and print campaigns. Introduced a DTC (direct-to-consumer) model to complement the existing B2B structure, expanding the brand’s reach and increasing profit margins. Reorganized and led the creative team to improve efficiency and elevate creative output. Built an in-house photo studio to streamline content creation—including product, digital, lifestyle, how-to, and motion assets. Directed all external vendors and updated the Brand Guide to reflect the new direction.
Executive Creative Director
Paula's Choice Skincare2017 – 2019
Brought on by the Founder & CEO to rebrand the company and lead both domestic and international creative teams. Oversaw and directed all shoots—still and motion—while guiding design across print, digital, social media, and integrated marketing campaigns. As a member of the executive team, I actively participated in daily profit analysis, forecasting, and delivery meetings, contributing to overall business strategy and performance.
Creative Director / Art Director
SEAN SHARIFI - RIIFII DESIGN2008 – 2017
CLIENTS: Vera Bradley. Sara Weinstock Jewelry, Beachbody, Malibu Magazine, ColorProof, Fox Restaurant Concepts, Pacific Beauty (Supplements) and Scottevest. Brand or rebrand, worked closely with founders, executive teams, created concept, produced and directed all shoots. Led design teams for all brands.
Creative Director
Pureology LLC &. Alterna2005 – 2007
Recruited by the Founder/CEO to lead the Creative Services division and establish a strong, cohesive brand presence—both online and offline—for a luxury haircare company. Spearheaded the development of a premium brand identity that contributed to a 75% increase in sales post-launch. This success positioned the company, Pureology, for acquisition by L’Oréal.
Visual Communications Director
Vertu2002 – 2005
Appointed by renowned Product Creative Director Frank Nuovo to lead design teams in Los Angeles and London, in partnership with Partners, a leading branding agency, for the launch of the world’s first international luxury mobile phone—drawing inspiration from the craftsmanship and materials of high-end luxury goods. Oversaw the design and brand consistency of retail stores and boutiques across London, Paris, and international markets. Collaborated closely with industrial designers to ensure a seamless, cohesive brand experience across all consumer touchpoints, maintaining product and retail integrity.
Design Director
Sebastian-Wella Proffesional Haircare & cosmetics1998 – 2002
Led the creative department for this image-driven, international haircare company. Successfully rebranded key legacy lines—including Laminates, Shaper (the world’s #1 hair styling brand), Trucco cosmetics, and Colorshines—while also developing the branding for new product categories such as Xtah and Body Double. These efforts played a pivotal role in strengthening the brand’s market position and contributed directly to its acquisition by WELLA.
