Eric Lane

Inhouse Sales and Customer Service

2021 – Present

Lead Inside Sales and B2B Specialist

2015 – 2019

● Responsible for open orders and sales for key accounts such as Zumiez, Zappos, CCS, Buckle, Big 5 and Nordstroms as well as core retail ● Oversaw the top four sales reps that were responsible for more than 80% of domestic sales ● Maintained consistent communication with Accounting to ensure timely flow of product to my customers ● Responsible for all domestic B2B operations. Worked with sales force and accounts to improve B2B integrations and production ● Developed seasonal sales tools to enhance outside salesforce productivity and reporting for improved efficiency

In-House Sales-Domestic and International

2010 – 2015

Maintaining excellent customer service and sales as well as communication with our accounts and outside reps. Assisting in many aspects of the company including but not limited to hiring outside reps, attending trade shows and sales presentations.

Buyer

1999 – 2010

Buyer- 2005 to 2010 Performed purchasing of mens clothing, footwear and snow products for three store locations. Instrumental in achieving annual store sales in excess of 2 million. Controlled proper inventory levels through selective buying and product returns. Created and generated monthly sales reports Established sales goals, managed budgets and devised sales forecasts. Assisted in Marketing and advertising campaigns for each season. Managed quarterly inventories for each store location. Collaborated in performing successful store events, demos, and charity fundraisers. Developed and maintained relationships with multiple vendors and reps

Floor Manager- 1999 to 2005 Successfully operated Identity’s largest store (7,500 sq.ft.) Hired, trained, and coordinated a staff of up to 17 employees. Coordinate special promotions and events. Handle all merchandising, inventory and cash control. Provided ideal customer service environment to ensure customer satisfaction and repeat shoppers. Worked with store employees to ensure merchandise changes aligned with sales trends.

Sales Rep

2001 – 2010

Provided sales assistance for accounts within San Diego and Orange County. Maintained proper store inventories and product mixes to increase revenue. Kept open line of communication with buyers from all accounts to maximize sales. Pushed sales through grass root sponsorship and shop employee relationships. Oversaw autograph signings, demos and other marketing events to promote brand awareness. Displayed merchandise at store locations to ensure product appeal and profit growth.

Fullerton College

2000 – 2002

Orange Coast College

1999 – 2000

Sunny Hills