Emma Roll

Auckland, New Zealand • Brand Awareness: Develop & implement strategy for social media accounts and targeted ads • Creative: Idea generation and design for marketing & PR content (digital posts, ads, images with typography) • Assist in optimization of collateral material (brochures, flyers, website, digital newsletter) • Foster and support relationships with key stakeholders, including starting program in new locations in NZ • Manage B2B relationships with vendors and partners in regards to marketing • Digital content creation: Capture & edit photo / video for use in digital marketing and external communications • Assist in planning of regional events and organize PR activities for brand recognition and promotion • Track and evaluate social media ad campaigns qualitatively and with analytics, producing formal reports • Recruit, Hire and manage contractors and interns for marketing, design, IT, and web development

New Zealand & USA Marketing, Advertising, Branding, Social Media Management, PR, Engagement • Ensure businesses are appropriately represented with regards to accuracy, reputation, and overall branding • Design and produce campaigns with key stakeholders in mind for use on social media apps and advertising • Propose and implement strategic annual marketing plan and short-term projects within budget • Develop marketing campaigns independently and on small collaborative teams for optimal reach • Research and target specific audiences for advertising on various platforms (Facebook, Instagram, etc.) • Provide recommendations on best practices for CX, UX, B2B relations, as well as internal communications • Produce effective storytelling for advertisements, media releases, webpages, social media (visual or written copy) • Manage media enquiries and PR in professional manner, with regards to stakeholders and diverse audiences

Worldwide (USA, NZ, Colombia, etc) Film: Director / Producer / Cinematographer / Writer / Audio / Editor Photography: Travel, Sports, Portrait, Photojournalism Duties: • Direct and develop all aspects of pre/production/post; develop concept, story, and creative vision • Create content that is fresh, engaging, and easily understood by a wide audience range for marketing • Coordinate client requests within strict deadlines & monitor internal communications with high profile clients • Book facilities and travel for clients and production team, design budgets and monitor funds Highlights: • Produce and Shoot Interviews with All Blacks, NZ Warriors, Super Rugby players for SBS Television Australia 2016 • Direct, Shoot, Interview NFL & Collegiate Football players as well as PR and social media for Pro Player Insiders 2013-2015 • Line Producer, Camera Operator for Tiesto In the Booth and HP/Intel commercials 2011 • Created several viral videos currently at 7.5 million unique visits/views

Los Angeles, CA, USA • Develop social media strategy for The BBQ Show brand, implementing plan and monitoring results • Recommend and implement best practices for public relations, catering to Pasifika audiences • Film and photograph weekly radio show for creating marketing & promotional visuals for social media • Provide photographs & video to magazines & websites for editorials, building international media relationships • Helped bring The BBQ Show’s worldwide listenership to 30,000 in first three months (through viral social media)

Santa Monica, CA, USA • Coaching and conditioning in water or on land for advanced surfers to prepare them for competition • Assist in management of teams and staff as well as hiring and interviewing new coaches • Fostered relationships with B2B organizations such as WSA, SSS, lifeguards, and sponsors • Liaising with parents regarding athlete performance, transportation to competitions and overall outcomes

Various Locations in California, USA • Managed up to 200 students & staff per day, inventoried equipment daily, created schedules, HR assistant • Instruct beginner clients ages 7-70 how to surf, surf etiquette, ocean safety, marine environment & sustainability • Create strength and endurance drills and timed exercises, instruct new movements, film athlete progress • Lead volunteer programs for inner-city students to take part in beach day activities & surf lessons (LA Surf Bus) • Efficiently handled client relations in friendly and efficient manner, managed potential hazards

Costa Rica, Panama, El Salvador (also Nicaragua, Mexico, USA) Director / Producer / Cinematographer / Editor / Ethnographer They Come in Waves – Documentary film on Surf Tourism in Central America • Participant Observation in local communities, Interviews and gathering qualitative & quantitative data • Ethnographic writing, audio & video recording, & photography for research & dissemination • Effective remote communication with universities, colleges, and academic professors while in the field • Analyzed data & presented as guest speaker to undergraduate students, showed film in theater

Santa Catalina, Panama • Wrote & implemented business plan and marketing strategies for surf hostel and owners of property • Formulated budget, requested & monitored funds for all related property, purchased vehicles, equipment, etc. • Ensured business was in accordance with all laws & regulations by Tourism Authority & resource management • Hired and managed staff and contractors for construction, repairs and maintenance, and cleaning • Managed daily operations of hostel including front desk services, reservations, tours, guest experience, reporting • Liaison between local community, Tourism Authority, business owners, & clients; handling disputes in Spanish • Earned Certificate of Participation in the First Forum for the Master Tourism Sustainability Plan in Veraguas, Panama

Playa Grande, Costa Rica • Responsible for well-being of all students & staff including: organizing all activities, planning meals • Liaison between community & National Director, creating relationships with local vendors to add value to trips • Teaching Costa Rican customs & history to visitors, incorporating community service for students • Tracked and managed all travel expenditures within set budgets, made recommendations for use of funds • Instructed surf lessons, surf etiquette, ocean safety, marine environment, local resource management • Available 24/7 for live-in surf students, managing any concerns in a sleep-away camp environment