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Competing in surfing

A talented Visual Media Producer with over a decade of experience in project management, cinematography, still photography, post-production workflows, storytelling and marketing.  A dynamic leader with a high degree of emotional intelligence and a proven aptitude for collaborating with stakeholders and assembling talented teams, building upon each associate’s strengths to meet deadlines and reach ultimate project goals.

• International Management, Exceptional Communication Skills, Managing Budgets, Marketing, Public Relations, & Problem Solving, 15+ years

• Film, Television, Video Production (web), Professional Photography, 10+ years

• Sensitive to cultural needs & diversity, specializing in Polynesian & Latino communities (New Zealand, USA, Panama, Costa Rica), Conducting business in English & Spanish, 10 years

• Adept in HR recruiting, hiring, managing, and training staff from a variety of backgrounds and skill sets.  Ensuring efficient and safe business operations and working within set budgets

New Zealand & USA
Marketing, Advertising, Branding, Social Media Management, PR, Engagement
• Ensure businesses are appropriately represented with regards to accuracy, reputation, and overall branding
• Design and produce campaigns with key stakeholders in mind for use on social media apps and advertising
• Propose and implement strategic annual marketing plan and short-term projects within budget
• Develop marketing campaigns independently and on small collaborative teams for optimal reach
• Research and target specific audiences for advertising on various platforms (Facebook, Instagram, etc.)
• Provide recommendations on best practices for CX, UX, B2B relations, as well as internal communications 
• Produce effective storytelling for advertisements, media releases, webpages, social media (visual or written copy)
• Manage media enquiries and PR in professional manner, with regards to stakeholders and diverse audiences

Communications Specialist

Worldwide (USA, NZ, Colombia, etc)
Film: Director / Producer / Cinematographer / Writer / Audio / Editor
Photography: Travel, Sports, Portrait, Photojournalism
Duties:
• Direct and develop all aspects of pre/production/post; develop concept, story, and creative vision
• Create content that is fresh, engaging, and easily understood by a wide audience range for marketing
• Coordinate client requests within strict deadlines & monitor internal communications with high profile clients
• Book facilities and travel for clients and production team, design budgets and monitor funds
Highlights:
• Produce and Shoot Interviews with All Blacks, NZ Warriors, Super Rugby players for SBS Television Australia 	2016
• Direct, Shoot, Interview NFL & Collegiate Football players as well as PR and social media for Pro Player Insiders	2013-2015
• Line Producer, Camera Operator for Tiesto In the Booth and HP/Intel commercials				2011
• Created several viral videos currently at 7.5 million unique visits/views

Filmmaker / Visual Media Producer

Auckland, New Zealand
• Brand Awareness: Develop & implement strategy for social media accounts and targeted ads
• Creative: Idea generation and design for marketing & PR content (digital posts, ads, images with typography)
• Assist in optimization of collateral material (brochures, flyers, website, digital newsletter)
• Foster and support relationships with key stakeholders, including starting program in new locations in NZ
• Manage B2B relationships with vendors and partners in regards to marketing
• Digital content creation: Capture & edit photo / video for use in digital marketing and external communications
• Assist in planning of regional events and organize PR activities for brand recognition and promotion
• Track and evaluate social media ad campaigns qualitatively and with analytics, producing formal reports
• Recruit, Hire and manage contractors and interns for marketing, design, IT, and web development

Marketing Manager

Los Angeles, CA, USA
• Develop social media strategy for The BBQ Show brand, implementing plan and monitoring results
• Recommend and implement best practices for public relations, catering to Pasifika audiences
• Film and photograph weekly radio show for creating marketing & promotional visuals for social media
• Provide photographs & video to magazines & websites for editorials, building international media relationships
• Helped bring The BBQ Show’s worldwide listenership to 30,000 in first three months (through viral social media)

Director of Visual Media & Social Media Communications

Santa Monica, CA, USA
• Coaching and conditioning in water or on land for advanced surfers to prepare them for competition		
• Assist in management of teams and staff as well as hiring and interviewing new coaches
• Fostered relationships with B2B organizations such as WSA, SSS, lifeguards, and sponsors
• Liaising with parents regarding athlete performance, transportation to competitions and overall outcomes

Assistant Team Manager, Competition Surf Coach

Various Locations in California, USA
• Managed up to 200 students & staff per day, inventoried equipment daily, created schedules, HR assistant	
• Instruct beginner clients ages 7-70 how to surf, surf etiquette, ocean safety, marine environment & sustainability
• Create strength and endurance drills and timed exercises, instruct new movements, film athlete progress
• Lead volunteer programs for inner-city students to take part in beach day activities & surf lessons (LA Surf Bus)
• Efficiently handled client relations in friendly and efficient manner, managed potential hazards

Surf Academy Manager

Costa Rica, Panama, El Salvador (also Nicaragua, Mexico, USA)
Director / Producer / Cinematographer / Editor / Ethnographer
They Come in Waves – Documentary film on Surf Tourism in Central America
• Participant Observation in local communities, Interviews and gathering qualitative & quantitative data
• Ethnographic writing, audio & video recording, & photography for research & dissemination
• Effective remote communication with universities, colleges, and academic professors while in the field
• Analyzed data & presented as guest speaker to undergraduate students, showed film in theater


Ethnographic Researcher – Fieldwork on Surf Tourism

Santa Catalina, Panama
• Wrote & implemented business plan and marketing strategies for surf hostel and owners of property
• Formulated budget, requested & monitored funds for all related property, purchased vehicles, equipment, etc.
• Ensured business was in accordance with all laws & regulations by Tourism Authority & resource management
• Hired and managed staff and contractors for construction, repairs and maintenance, and cleaning
• Managed daily operations of hostel including front desk services, reservations, tours, guest experience, reporting
• Liaison between local community, Tourism Authority, business owners, & clients; handling disputes in Spanish
• Earned Certificate of Participation in the First Forum for the Master Tourism Sustainability Plan in Veraguas, Panama 

General Manager

Playa Grande, Costa Rica
• Responsible for well-being of all students & staff including: organizing all activities, planning meals
• Liaison between community & National Director, creating relationships with local vendors to add value to trips
• Teaching Costa Rican customs & history to visitors, incorporating community service for students
• Tracked and managed all travel expenditures within set budgets, made recommendations for use of funds
• Instructed surf lessons, surf etiquette, ocean safety, marine environment, local resource management
• Available 24/7 for live-in surf students, managing any concerns in a sleep-away camp environment

Surf Programs Manager

Emma Roll is a Marketing Manager at Fit College New Zealand in El Segundo, CA. View their experience, skills and work history on Malakye — the professional…

Emma Roll — Marketing Manager at Fit College New Zealand

Emma Roll

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