Emelie Ortiz
Global Brand Manager
Lafayette | United States
Skills
No information
Interests
Jewelry making
Knitting
Reading
Anything outdoors
Summary
Activity
Work experience
Altra Running
Global Brand Manager | 04/2019 - Current
Manage elite athlete team, 400 ambassador team, event sponsorship program and all go to market programs. Create strategies and execute tactics to help achieve companywide goals. Manage a team of professionals directly and indirectly. Work cross-functionally with creative, sales, operations and product teams to create meaningful marketing programs and gain alignment across the organization. Manage the athlete, ambassador and events budgets. Create ways to actively engage consumers at events. Work with the vf enterprise teams on special projects.
Krimson Klover
Marketing & Communications Director | 04/2017 - 04/2019
Responsible for all aspects of marketing the Krimson Klover brand -- digital, social, e-commerce, dealer support, branding, public relations, events, grassroots marketing, advertising, email campaigns, etc. My goal is to increase brand awareness and increase sales both sell-in and sell-through. Including photo shoots, seasonal catalogue development and design direction, trade show planning/booth organization, and anything else my little brain can come up with to benefit the brand.
Krimson Klover crafts apparel that makes you look good and feel good using luxurious natural fibers with a commitment to supporting women and our planet. Designed in Colorado by Women for Women.
Pearl Izumi USA, Inc.
Global Brand Manager | 05/2014 - 12/2016
Manage product marketing programs for the run division, public relations, Social media and Dealer promotions for the run business and women’s across all categories. Create & execute marketing plans, initiatives, digital & online, promotions, events, product launches, and ambassador teams. Manage a team of professionals directly and indirectly across all projects. Create all advertising plans and buy all media. Manage agencies. Work in partnership with operations and product development teams. Responsible for all social networking marketing (Facebook, Twitter, Pinterest, Website, Ecommerce). In a short period of time (1 year) achieved significant increase in apparel, footwear and essentials sales through marketing efforts lead and executed by me.
Pharmaca Integrative Pharmacy
Senior Retail Marketing Manager | 10/2008 - 05/2014
Manage all retail & private Label product marketing programs, loyalty program, coupons, public relations, Social media and promotions for all 24 stores & over 500 private label products. Create & execute marketing plans, initiatives, digital & online, promotions, events, product launches, and teams. Manage a team of professionals directly and indirectly across all projects. Create all advertising plans and buy all media. Manage agencies. Work in partnership with operations and product development teams. Responsible for all social networking marketing (Facebook, Twitter, Pinterest, Website, Ecommerce). In a short period of time (1 year) achieved significant increase in sales and customer count through marketing efforts lead and executed by me.
Wild Oats Markets, Inc.
Field Marketing Director | 12/2005 - 03/2008
Managed marketing initiatives for the company (75 stores), Managed a team of 32 marketing managers & 3 regional managers. Created & managed regional marketing initiatives, programs and promotions, worked with a cross functional team on creating marketing programs around products and sales, grassroots initiatives, Public Relations, Created & executed new store opening plans, Created & executed regional Marketing plans. Assisted in the transition of Wild Oats markets to Whole Foods Markets.
Starbucks Coffee Company
Regional Marketing Manager | 03/2005 - 12/2005
Manage marketing initiatives for 4-state region (175 stores), new Store Openings, Events, Manage & executed community events & sponsorships, executed national and regional marketing initiatives, Create & execute regional Marketing plans.
Nike, Inc.
Sr. Event Marketing Manager | 03/1997 - 04/2003
Responsible for managing all aspects of NIKE Corporate marketing initiatives & events relative to marketing plans. Responsible for budgeting, negotiating contracts, executing marketing initiatives and working with outside vendors and internal NIKE Teams to execute quality events & marketing plans. Marketing initiatives include Sydney Olympics, Men’s World Cup ’02, Final Four, Super Bowl, US Open Tennis, Running events/marathons, NIKE US Commerce Sales Meetings.
Education history
University of Portland
Bachelor's degree | 1989 - 1993
