Manage elite athlete team, 400 ambassador team, event sponsorship program and all go to market programs. Create strategies and execute tactics to help achieve companywide goals. Manage a team of professionals directly and indirectly. Work cross-functionally with creative, sales, operations and product teams to create meaningful marketing programs and gain alignment across the organization. Manage the athlete, ambassador and events budgets. Create ways to actively engage consumers at events. Work with the vf enterprise teams on special projects.

Manage product marketing programs for the run division, public relations, Social media and Dealer promotions for the run business and women’s across all categories. Create & execute marketing plans, initiatives, digital & online, promotions, events, product launches, and ambassador teams. Manage a team of professionals directly and indirectly across all projects. Create all advertising plans and buy all media. Manage agencies. Work in partnership with operations and product development teams. Responsible for all social networking marketing (Facebook, Twitter, Pinterest, Website, Ecommerce). In a short period of time (1 year) achieved significant increase in apparel, footwear and essentials sales through marketing efforts lead and executed by me.

Manage all retail & private Label product marketing programs, loyalty program, coupons, public relations, Social media and promotions for all 24 stores & over 500 private label products. Create & execute marketing plans, initiatives, digital & online, promotions, events, product launches, and teams. Manage a team of professionals directly and indirectly across all projects. Create all advertising plans and buy all media. Manage agencies. Work in partnership with operations and product development teams. Responsible for all social networking marketing (Facebook, Twitter, Pinterest, Website, Ecommerce). In a short period of time (1 year) achieved significant increase in sales and customer count through marketing efforts lead and executed by me.

Managed marketing initiatives for the company (75 stores), Managed a team of 32 marketing managers & 3 regional managers. Created & managed regional marketing initiatives, programs and promotions, worked with a cross functional team on creating marketing programs around products and sales, grassroots initiatives, Public Relations, Created & executed new store opening plans, Created & executed regional Marketing plans. Assisted in the transition of Wild Oats markets to Whole Foods Markets.

Manage marketing initiatives for 4-state region (175 stores), new Store Openings, Events, Manage & executed community events & sponsorships, executed national and regional marketing initiatives, Create & execute regional Marketing plans.