Elise Law
CEO & Senior Marketing Consultant · Stratpath
Newport Beach, CA
In My Own Words
Brand marketing leader and strategic marketing consultant seeking to add immediate value to companies on new product development, go-to-market planning, and process optimization projects.
Demonstrated experience identifying company/marketing challenges, defining business opportunities and strategic paths to market that maximize sales and revenue, establishing annual go-to-market planning processes, streamlining processes to deliver higher ROI, and delivering focused projects on time and budget.
Ex-Taco Bell, Chili’s, Mint Mobile, Peace Corps
Work Experience
CEO & Senior Marketing Consultant
Stratpath2010 – Present
Accelerated revenue growth of startup, SMB, and enterprise clients through market research, brand/marketing strategy, GTM planning, and process development projects.
Marketing Consultant, Marketing Excellence
Rackspace2015 – 2016
Collaborated with key stakeholders to define Rackspace’s 2016 Go-to-Market strategic marketing planning process, executed the internal communications cascade and training plan, and ensured that plan owners across all eight US business units met planning deadlines. Led cross-functional teams on projects to coordinate marketing skills trainings, produce a quarterly product launch roadmap for the sales department, and document and optimize marketing processes. Drove the creation, launch, and implementation of the company’s first globally standardized budget and spend management process.
Brand Management/Marketing Contractor
Pulmuone Foods USA, Inc.2014 – 2014
Led the Pulmuone/Wildwood branding efforts, including website redesign and trade advertising strategy. Drove new sales by providing sales partners with strategic direction and data-driven sales presentations, including market analysis, consumer segmentation, and financial analysis.
Associate Manager, Brand Marketing
Taco Bell2012 – 2013
Led cross functional teams to the multi-million dollar launches of the healthier-for-you Cantina Bell and industry-changing Breakfast platforms. Established a pipeline of future limited time offer products by managing the platforms' new product development process, timelines, and budget.
