In my own words
— Edward<p>Detail oriented graphic designer with 10 years of experience producing digital assets for marketing and social media as well as print material for globally recognized companies.
A trusted leader who has managed high profile projects to meet client specifications. I strive to be an important asset of any team and plan to contribute to its success.</p>
Trajectory
Feb 2021 — Now
Senior Graphic Designer · Screen Print Direct
Create quarterly marketing and social media campaigns based on industry market research, product launches, and retail customer insights.
Assist in mentoring in-house and freelance designers to help growth and development of skills, and creativity.
Social media management (Facebook (meta), Twitter (X), Instagram and TikTok) assuring comments and messages are being followed up, providing customer service through social platforms and follow up with influencers.
Convert data into understandable infographics and text.
Organize and schedule content calendars for social media platforms.
Design digital media such as social media content, website banners, page layouts, pitch deck / slide deck, and email blasts using Adobe Photoshop and Adobe illustrator.
Developed an educational blog series on Shopify that shows step by step processes, trouble shooting common issues, and introduces business tips. This increased customer reach and engagement by 26%
Created an instructional how to booklet to help educate and guide customers through our process. This includes copy writing, pictograms made on Adobe illustrator, and page layouts.
Coordinate business to consumer (B2C) social media campaigns
Apr 2016 — Feb 2021
Graphic Designer · Chemical Consultants inc. Screenprintdirect.com
Design style guide to ensure consistent branding across web, marketing, packaging and all other company material.
Create print material such as flyers, posters, trade show banners and packaging using Adobe illustrator and Adobe InDesign.
Manage trade show logistics including ordering convention services.
Prepare written content for press releases, distribution channels, newsletters and marketing material.
Create a monthly content calendar and design social media content in the form of posts and story posts.
Sep 2015 — May 2020
Communication Specialist · Eurothread Motor Division
Lead communications plans, including the strategy and development of quarterly marketing campaigns, educational blogs and all communication to external sources.
Delegate projects and tasks according to employees role to complete projects in a timely manner and oversee project success. using Gmail, Microsoft teams and ClickUp.
Establish and maintain outside relationships between vendors, creative agencies, local businesses and consumers.
Coordinate and assist with promotional launch events.
May 2015 — Apr 2016
Production Designer · Industry Rag
• Work with production to assure licensed material is to standards of completed correctly.
• Design art and typography layouts for new apparel graphics.
• Develop product line sheets for national retail accounts.
• Create, review and release technical packs for manufacturing and garment decoration.
Oct 2012 — May 2013
Graphic Designer · Famous Stars and Straps
Conduct market research to stay up to date on current trends and develop men's accessory line.
Create mood boards to use for design meetings and for inspiration for future projects.
Create graphic layouts for Juniors line in Adobe Photoshop.
I participated in the conceptual development of headwear and printed designs.
Activity
Education history
Santa Ana College
General Studies | 2012 - 2013
University of Phoenix
Bachelors | 2014 - 2016
