Create quarterly marketing and social media campaigns based on industry market research, product launches, and retail customer insights. Assist in mentoring in-house and freelance designers to help growth and development of skills, and creativity. Social media management (Facebook (meta), Twitter (X), Instagram and TikTok) assuring comments and messages are being followed up, providing customer service through social platforms and follow up with influencers. Convert data into understandable infographics and text. Organize and schedule content calendars for social media platforms. Design digital media such as social media content, website banners, page layouts, pitch deck / slide deck, and email blasts using Adobe Photoshop and Adobe illustrator. Developed an educational blog series on Shopify that shows step by step processes, trouble shooting common issues, and introduces business tips. This increased customer reach and engagement by 26% Created an instructional how to booklet to help educate and guide customers through our process. This includes copy writing, pictograms made on Adobe illustrator, and page layouts. Coordinate business to consumer (B2C) social media campaigns

Design style guide to ensure consistent branding across web, marketing, packaging and all other company material. Create print material such as flyers, posters, trade show banners and packaging using Adobe illustrator and Adobe InDesign. Manage trade show logistics including ordering convention services. Prepare written content for press releases, distribution channels, newsletters and marketing material. Create a monthly content calendar and design social media content in the form of posts and story posts.

Lead communications plans, including the strategy and development of quarterly marketing campaigns, educational blogs and all communication to external sources. Delegate projects and tasks according to employees role to complete projects in a timely manner and oversee project success. using Gmail, Microsoft teams and ClickUp. Establish and maintain outside relationships between vendors, creative agencies, local businesses and consumers. Coordinate and assist with promotional launch events.

• Work with production to assure licensed material is to standards of completed correctly. • Design art and typography layouts for new apparel graphics. • Develop product line sheets for national retail accounts. • Create, review and release technical packs for manufacturing and garment decoration.