Dustin Aron
Brand Marketing Leader · The James Brand
San Clemente, CA
In My Own Words
Innovative marketer on a journey building iconic brands.
Work Experience
VP of Marketing
LEUS2022 – 2023
Oversaw and implemented the strategic vision of LEUS globally across Campaign, Content, Digital, Experiential, PR, and Retail Marketing Channels. Created a robust go-to-market strategy and executed partnerships supporting key product releases and seasonal campaigns.
Director of Marketing, Brand
Sun Bum2021 – 2022
Responsible for long-term and short-term strategies and tactics to drive brand awareness, build credibility and generate volume-building programs to support sales and profit goals. Led brand marketing efforts across Creative, Digital, PR, Experiential, and Retail Marketing. Collaborated with Sales to ensure the execution of traffic-driving tactics throughout the year and across all distribution channels.
Senior Brand Manager, Sun Care
Sun Bum2018 – 2021
Responsible for developing and implementing strategies and tactics to elevate Sun Bum as a leader in the Sun Care category. Executed annual and long-range strategic plans including go-to-market plans, community/influencer engagement tactics, advertising, consumer promotions, market research, and product development. Created competitive and marketing mix analyses and partnered with cross-functional marketing teams to develop integrated omnichannel marketing plans.
Global Sports Marketing Manager, Board Sports
GoPro2015 – 2018
Aligned with the organization to leverage athletes, ambassadors, events, and strategic partnerships to amplify key, global messages to drive awareness, content, sales, and authentic brand evangelism. Provided strategic direction on the development of the Board Sports vertical marketing plans. Developed and socialized GTM plans around the surf, skate, and wake verticals.
Marketing Group Manager – Etnies Footwear & Apparel
Sole Technology2013 – 2015
Managed all aspects of marketing strategy and execution: Athletes, Advertising, Interactive Marketing, Public Relations, Events, and Promotions. Elevated Etnies footwear, apparel, and sports teams using all available marketing methods. Created, implemented, and maintained programs and processes to manage activities that drive seasonal key marketing stories, brand awareness, and consumer demand.
Marketing Communications Group Manager – Etnies Footwear & Apparel
Sole Technology2011 – 2013
Developed and executed Etnies global, multi-media marketing campaigns. Developed strategy to reach and engage consumers across all brand touch points including new media, print, retail, events, and broadcast. Created a Go-To-Market plan and strategy. Supervised 8 employees and collaborated with 30+ individuals throughout the year on various brand initiatives.
Video Production Manager
Sole Technology2006 – 2011
Producer for Action Sports Footwear and Apparel brands, Etnies, Emerica, eS, Altamont & ThirtyTwo. Engaged consumers through compelling brand content, and ensured video projects coincided with brand position and visual brand identity.
