Doreen Imperial

• Launched and scaled a new Degasa U.S. division focused on professional beauty and disposable cotton products, delivering 30% YoY growth. Initial point of contact for all U.S.-based business operations. • Built a customer base spanning national and independent B2B spa, salon and aesthetic distributors, and hotel channels achieving substantial 30% YoY sales growth, contributing to $15M International division. • Recruited and managed internal/outside sales reps and brokers across U.S. and Canada. • Directed marketing strategy, product assortment, brand initiative, advertising strategy, and developed promotional calendars tailored to each market. • Oversaw P&L, budgeting, pricing strategy, and competitive analysis.

• Led all sales and marketing efforts for a top-performing hair brand, earning Best Thinning Hair Care awards - 2011, 2012, and 2013 for Best Thinning Hair Care. • Negotiated contracts and managed national beauty retail accounts including Ulta, QVC/HSN, Beauty Brands and military channels. • Drove professional beauty distribution growth through partnerships with SalonCentric and Cosmoprof. • Directed corporate marketing and promotional strategy, and trade marketing calendars specific for each account. • Developed and launched rebranding and new products, driving $1.8M in incremental sales. • Reduced COGS by 20% through vendor negotiation and packaging optimization. • Managed and supported outside domestic and international sales reps. • Oversaw department P&L, pricing strategy, and competitive analysis.

• Partnered with cross-functional leadership to scale national and key retail sales from $6M to $35M, achieving the highest divisional growth in company history. • Developed and managed trade marketing for all national and key beauty accounts, including Ulta, Sephora, JCPenney, Regis, Beauty Brands, Great Clips, TJX and military channels. • Managed EDI orders, chargebacks, markdowns, and inventory coordination. • Oversaw national marketing campaigns, new product launches, and in-store merchandising. • Directed and managed marketing and product development team of four brand managers for five Sexy Hair brands.

Member of management team responsible for turnaround of failing retail and ecommerce division. • Identified problem segments and revamped brand positioning to boost sales from a 26% decline to 5% increase. • Collaborated with apparel and accessory designers on products and assortment development and planning. • Managed buying and planning staff.

• Directed on-board shops category initatives like optimal product selections, sourced new international and natonal suppliers, sku rationalization, cost saving initiatives, marketing and promotional programs, resulting in increased apparel, accessories and souvenir sales resulting in second highest revenue category, after fine jewelry. • Responsible for all core and seasonal private label, co-branded product sourcing and development, assortment buying and inventory planning for apparel, accessories, gifts, souvenirs, food/snacks, duty-free liquor and tobacco. • Worked with new build designers on defined retail space, executed new build and transitional retail space configuration and set up. • Conducted annual and quarterly category budget and sales forecasts. • Managed coordinators, buyers and assistant buyers. Collaborated with operations, logistics and ship personnel.