Bike

Golf

Dive

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Triathlon

Wake

Yoga

Health & Fitness

Sales Manager

Top Management

Freelance Projects

Provided sales and product development consulting for these projects:
Kilgour MD 
Surya Brasil Henna Hair Color
Hair Art Beauty
Gibbs Men’s Grooming
Beauty & Pin Ups Beauty

SALES &amp; MARKETING EXECUTIVEProven Growth Leader Across B2B &amp; B2C Channels in Beauty, Lifestyle, and Consumer Products.Accomplished sales and marketing executive with 30 years of experience—15 years leading high-impact sales strategy and another 15 years in merchandising and brand development. Expertise spans national and international markets within the beauty, wellness, and consumer goods industries. Demonstrated success in building and scaling professional distributor and retail partnerships, launching new divisions and product lines, and driving top-line revenue growth. Known for delivering measurable results through strategic planning, cross-functional collaboration, and team leadership. Adept at increasing sell-through in highly competitive categories and expanding businesses from startups to multimillion-dollar enterprises.

•	Delivered 77% sales growth by acquired new national and international independent B2B professional beauty distributor accounts, salons and spas with cold calling, visits, excellent customer service and communication.
•	Secured key partnerships with SalonCentric and Sally Beauty, expanding brand visibility across major retail channels. 
•	Negotiated off-price deals with Ross, TJX, and Burlington to monetize surplus inventory.
•	Drove revenue growth by through strategic merchandising, inventory management, and in-store events.
•	Organized customer inventory management, SKU assortment, and forecasting.
•	Collaborated with cross-functional leadership on marketing, new product launches, and sales programs. 
•	Led product training, sales meetings, and tradeshow planning to support channel growth.


SALES MANAGER U S INTERNATIONAL

•	Launched and scaled a new Degasa U.S. division focused on professional beauty and disposable cotton products, delivering 30% YoY growth. Initial point of contact for all U.S.-based business operations.
•	Built a customer base spanning national and independent B2B spa, salon and aesthetic distributors, and hotel channels achieving substantial 30% YoY sales growth, contributing to $15M International division.
•	Recruited and managed internal/outside sales reps and brokers across U.S. and Canada. 
•	Directed marketing strategy, product assortment, brand initiative, advertising strategy, and developed promotional calendars tailored to each market. 
•	Oversaw P&L, budgeting, pricing strategy, and competitive analysis.


NATIONAL SALES MANAGER U S CANADA

•	Led all sales and marketing efforts for a top-performing hair brand, earning Best Thinning Hair Care awards - 2011, 2012, and 2013 for Best Thinning Hair Care.
•	Negotiated contracts and managed national beauty retail accounts including Ulta, QVC/HSN, Beauty Brands and military channels.
•	Drove professional beauty distribution growth through partnerships with SalonCentric and Cosmoprof.
•	Directed corporate marketing and promotional strategy, and trade marketing calendars specific for each account.
•	Developed and launched rebranding and new products, driving $1.8M in incremental sales.
•	Reduced COGS by 20% through vendor negotiation and packaging optimization.
•	Managed and supported outside domestic and international sales reps.
•	Oversaw department P&L, pricing strategy, and competitive analysis.


National Account Sales & Marketing Director

•	Partnered with cross-functional leadership to scale national and key retail sales from $6M to $35M, achieving the highest divisional growth in company history.
•	Developed and managed trade marketing for all national and key beauty accounts, including Ulta, Sephora, JCPenney, Regis, Beauty Brands, Great Clips, TJX and military channels.
•	Managed EDI orders, chargebacks, markdowns, and inventory coordination.
•	Oversaw national marketing campaigns, new product launches, and in-store merchandising.
•	Directed and managed marketing and product development team of four brand managers for five Sexy Hair brands.




National Accounts Marketing Manager

Member of management team responsible for turnaround of failing retail and ecommerce division.
•	Identified problem segments and revamped brand positioning to boost sales from a 26% decline to 5% increase.
•	Collaborated with apparel and accessory designers on products and assortment development and planning.
•	Managed buying and planning staff.


Merchandise Director

•	Directed on-board shops category initatives like optimal product selections, sourced new international and natonal suppliers, sku rationalization, cost saving initiatives, marketing and promotional programs, resulting in increased apparel, accessories and souvenir sales resulting in second highest revenue category, after fine jewelry.
•	Responsible for all core and seasonal private label, co-branded product sourcing and development, assortment buying and inventory planning for apparel, accessories, gifts, souvenirs, food/snacks, duty-free liquor and tobacco.
•	Worked with new build designers on defined retail space, executed new build and transitional retail space configuration and set up. 
•	Conducted annual and quarterly category budget and sales forecasts.
•	Managed coordinators, buyers and assistant buyers. Collaborated with operations, logistics and ship personnel.  


SENIOR BUYER

DIRECTOR OF MERCHANDISING

Director of Merchandise

Doreen Imperial is a Sales Manager at LECHAT NAILS in Southport, North Carolina.

Doreen Imperial — Sales Manager at LECHAT NAILS

Doreen Imperial

Skills

Interests

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Education history

Cal State University Northridge