Donna Delfin
Senior Digital Account Manager
United States
Skills
No information
Interests
No information
Industries
Creative Agencies
Fashion
Summary
Activity
Work experience
Schiefer Chopshop
Senior Digital Account Manager | 05/2017 - Current
Lead and activate strategies for digital advertising,
programmatic media, paid media, digital and social content, and integrated campaign development with partners and clients
? Provide thought leadership for digital and social marketing
practices on pitches and campaigns. Identify and use new and different digital market approaches to ensure increased
effectiveness
? Lead the digital campaign lifecycle from creative concept, development, production to execution. Provide accurate
direction and strategic guidance to digital content projects.
? Work with brand marketing, social team, and media agencies to ensure a holistic and full funnel marketing program across all
paid social media channels and provide creative and deliverables
are consistent with business objectives
? Lead digital efforts with client's partners and sponsors via
sweepstakes, contests, social amplification and live social
coverage
? Prepare and present digital presentations to stakeholders
(client, creative, content, and project/account management team
members)
? Ensure branded content/campaigns and promotions are
properly optimized to reach the most efficient audiences and meet business goals and KPI's. Synthesize and share results and
best practices with stakeholders.
? Manage and source influencers and talent for upcoming social
content shoots and social takeovers
? Manage digital and social quarterly budgets, talent agreements, and contracts for assigned clients
1
Schiefer Chopshop
Digital Marketing Manager | 10/2016 - 05/2017
? Responsible for digital and social media storytelling through the execution of video, photo, and written communication.
? Developed and execute social media and digital marketing
campaigns
? Synthesized and shared campaign results and best practices with stakeholders
? Source and manage influencer talent for social campaigns and develop influencer strategies for social and digital use
? Project management of content marketing projects (both internal and client projects)
? Manage digital projects including Web sites, app, advertising, and other digital platform development
? Collaborate with PR agencies to garner media support on campaigns (branded content, OOH, digital/social campaigns,
etc.)
? Managed business planning and development opportunities
ranging from pitch, conception, contract, to finance.
Pieology
Content & Social Marketing Manager | 04/2016 - 10/2016
Digital and Social Marketing: Set up and oversight of social
platforms for restaurants and brand channels. Increased follower
base and engagement dramatically on Twitter, Instagram, and Facebook with new and engaging content and paid social
strategies. Produced custom marketing campaigns to drive
traffic to Web site and restaurants. Brainstormed creative
growth strategies. Managed external social and PR agencies and PR. Tracked, monitored and provided analytics on social media
campaigns and initiatives. Managed all Pieology.com content.
? Influencer seeding and marketing: Organized first influencer
event for new restaurant which garnered social media coverage, original content creation, and brand awareness with local food and lifestyle bloggers/influencers. Provided and introduced
influencer marketing opportunities to increase brand awareness
and exposure, particularly blogger collaboration programs, special events, and gifting.
? Content Creator/Curator: Created and implemented unique and engaging content on Instagram, Facebook, Twitter, and
YouTube. Responsible for Flat lay Product photo shoots and editing. Developed monthly editorial calendar content with
unique messaging and imagery utilizing user generated and original content
? Email Marketing: Responsible for member and store
management. Executed email campaigns at a brand and local
marketing level per marketing calendar. Tracked and monitored
analytics from email campaigns.
2
? Community Management: Monitored all social channels.
Engaged with guests. Customer support on social media
platforms.
Disney Interactive
Technical Project Manager | 06/2008 - 05/2011
Managed technical, marketing, creative and production teams to launch DisneyXD.com in US and EMEA markets,
DisneyPrincess.com, branded games on Disney Games portal, first ever Disney multiplayer games portal, and
projects/microsites to syndicate and distribute games on partner
platforms.
? Ensured effective and proactive communications to project
stakeholders by meeting via GoToMeeting, managing Microsoft
Project schedules, Excel risk and issue logs, and status reports
? Conducted dependency management analysis using Microsoft
Project and managed project change control process which resulted in optimized project schedules
? Maintained SharePoint sites with updated web content, site
infrastructure and project feedback
? Coordinated with SEO and Web Analytics team to optimize
accurate web page reporting using SharePointe, Microsoft
Project, and Microsoft Excel tools
?
Education history
California State University
B.A.
