Digital and Social Marketing: Set up and oversight of social platforms for restaurants and brand channels. Increased follower base and engagement dramatically on Twitter, Instagram, and Facebook with new and engaging content and paid social strategies. Produced custom marketing campaigns to drive traffic to Web site and restaurants. Brainstormed creative growth strategies. Managed external social and PR agencies and PR. Tracked, monitored and provided analytics on social media campaigns and initiatives. Managed all Pieology.com content. ? Influencer seeding and marketing: Organized first influencer event for new restaurant which garnered social media coverage, original content creation, and brand awareness with local food and lifestyle bloggers/influencers. Provided and introduced influencer marketing opportunities to increase brand awareness and exposure, particularly blogger collaboration programs, special events, and gifting. ? Content Creator/Curator: Created and implemented unique and engaging content on Instagram, Facebook, Twitter, and YouTube. Responsible for Flat lay Product photo shoots and editing. Developed monthly editorial calendar content with unique messaging and imagery utilizing user generated and original content ? Email Marketing: Responsible for member and store management. Executed email campaigns at a brand and local marketing level per marketing calendar. Tracked and monitored analytics from email campaigns. 2 ? Community Management: Monitored all social channels. Engaged with guests. Customer support on social media platforms.

Managed technical, marketing, creative and production teams to launch DisneyXD.com in US and EMEA markets, DisneyPrincess.com, branded games on Disney Games portal, first ever Disney multiplayer games portal, and projects/microsites to syndicate and distribute games on partner platforms. ? Ensured effective and proactive communications to project stakeholders by meeting via GoToMeeting, managing Microsoft Project schedules, Excel risk and issue logs, and status reports ? Conducted dependency management analysis using Microsoft Project and managed project change control process which resulted in optimized project schedules ? Maintained SharePoint sites with updated web content, site infrastructure and project feedback ? Coordinated with SEO and Web Analytics team to optimize accurate web page reporting using SharePointe, Microsoft Project, and Microsoft Excel tools ?