Don Stefanovich

Results driven PR, marketing and communications professional specializing in communication strategy, brand storytelling, media placement, trade shows, crisis management, editorial/content marketing, copywriting, social media, branding and project management. Working directly with clients in the bike and outdoor industries (including Canfield Brothers and Atomik Carbon) as well as consulting with agencies.

Managing client relations to exceed expectations; creating quarterly earned media strategy and following through to successfully support marketing and sales initiatives; developing and maintaining relationships with endemic and broad-market media and key influencers; targeted editorial submission and follow-up resulting in favorable placements and coverage; positioning clients as thought leaders and trusted sources; writing press releases; developing and managing pitching campaigns; tracking, monitoring and reporting media placements; managing product inventory and budgets; developing media kits and other collateral for trade shows; appointment setting and representing clients at trade shows; domestic and international travel; participation in sales meetings, media trips and events.

Freelance coverage of bicycle industry and business news and events for the leading B2B; writing features for print and Web; supporting photography.

Researched, interviewed and wrote the dramatic non-fiction narrative published as 'Daddy’s Little Girls' (originally 'Chuck’s Girls') in the spring 2011 issue of CSUF’s annual student magazine.

Traveled with and documented an non-profit medical mission in the Northern Provinces of Vietnam as a foreign correspondent; Produced blogs, photos, feature stories and multimedia projects to report on those involved and influenced by the mission as well as local culture and life; collaborated with other student journalists.

Working with recording artists to create identities and awareness via marketing and publicity materials designed to reach the media and the public; Writing copy including band biographies, press releases and Web posts; Maintaining and updating websites.

Copy writing for press releases, media alerts, online/social marketing as well as for client literature/marketing materials.

Responsible for managing a team of staff writers and photographers at CSUF’s award-winning student paper; Enterprising and assigning stories and beats; Copy editing and page design; Web publishing; Broadcast journalism; Writing a variety of print stories; Multimedia coverage.

Entertainment, music and action sports journalism; Interviewing and writing feature stories and humorous articles; Responsible for collection and dissemination of information for coverage as well as writing, editing, proofreading and copy editing to ensure publishing standards; Co-managing a team of staff writers and photographers; Maintaining relationships and communicating regularly with various publicists and media contacts.

As a contractor, wrote for, edited and designed two college publications—“The Bridge, LCCC’s Alumni Magazine” and “Luzerne County Community College’s Foundation and Alumni Annual Report of Gifts”—under the direction of the College’s Foundation, Development, Marketing and Alumni Relations offices; Publications were designed as marketing tools to reach alumni, trustees and donors to raise awareness of college activities and act as fundraising materials.