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PR, Marketing and Communications Consultant

Digital & Media

A journalist who jumped the  fence, I'm a hired gun in  search of the next adventure  allowing me to combine my  skill set and passions,  particularly in the mountain  bike, ski and outdoor lifestyle  industries.

Results driven PR, marketing and communications professional specializing in communication strategy, brand storytelling, media placement, trade shows, crisis management, editorial/content marketing, copywriting, social media, branding and project management. Working directly with clients in the bike and outdoor industries (including Canfield Brothers and Atomik Carbon) as well as consulting with agencies.

Managing client relations to exceed expectations; creating quarterly earned media strategy and following through to successfully support marketing and sales initiatives; developing and maintaining relationships with endemic and broad-market media and key influencers; targeted editorial submission and follow-up resulting in favorable placements and coverage; positioning clients as thought leaders and trusted sources; writing press releases; developing and managing pitching campaigns; tracking, monitoring and reporting media placements; managing product inventory and budgets; developing media kits and other collateral for trade shows; appointment setting and representing clients at trade shows; domestic and international travel; participation in sales meetings, media trips and events.

Account Manager

Freelance coverage of bicycle industry and business news and events for the leading B2B; writing features for print and Web; supporting photography.

Contributing Writer

Responsible for communications and marketing of the bicycle division; creating and conveying a consistent brand voice across multiple platforms; conception and creation of product positioning copy and other collateral; concept, layout and design of advertising for print and Web as well as manuals, catalogs and promotional materials; cultivating and maintaining relationships with media; seeding product with influencers, athletes and media; maintaining social media platforms; developing and maintaining an e-commerce site for t.h.e. Industries, more than doubling traffic in less than six months; planning, coordinating and execution of tradeshows and events.

Communications Manager

Copy editing, fact checking and proof reading to ensure style, accuracy and publishing standards; Writing features and creating content for print and Web; Assisting in planning and production of print and Web content; Web publishing.

Copy Editor / Contributing Writer

Responsible for social media and event marketing of a premier e-commerce cycling brand; creating and conveying an authentic and consistent brand voice across multiple platforms; conception and creation of product positioning copy and other collateral; SEO; cultivating and maintaining relationships with media; establishing and growing social media and editorial presence; planning, coordinating and execution of tradeshows and events for editorial coverage and brand presence; managing sponsored athletes.

Social Media and Event Coordinator

Researched, interviewed and wrote the dramatic non-fiction narrative published as 'Daddy’s Little Girls' (originally 'Chuck’s Girls') in the spring 2011 issue of CSUF’s annual student magazine.

Functioned as a member of the editorial staff for both Bike and Paved magazines; duties included copy editing, rewriting and fact checking for print; Writing and editing for Web; Posting stories and photos to Web; SEO for Web; Assisting in planning and production of print and Web content.

Editorial Intern

Traveled with and documented an non-profit medical mission in the Northern Provinces of Vietnam as a foreign correspondent; Produced blogs, photos, feature stories and multimedia projects to report on those involved and influenced by the mission as well as local culture and life; collaborated with other student journalists.

Foreign Correspondent (writer/photographer)

Working with recording artists to create identities and awareness via marketing and publicity materials designed to reach the media and the public; Writing copy including band biographies, press releases and Web posts; Maintaining and updating websites.

Publicist / Artist Relations

Copy writing for press releases, media alerts, online/social marketing as well as for client literature/marketing materials.

Public Relations Intern

Responsible for managing a team of staff writers and photographers at CSUF’s award-winning student paper; Enterprising and assigning stories and beats; Copy editing and page design; Web publishing; Broadcast journalism; Writing a variety of print stories; Multimedia coverage.

News Editor

Entertainment, music and action sports journalism; Interviewing and writing feature stories and humorous articles; Responsible for collection and dissemination of information for coverage as well as writing, editing, proofreading and copy editing to ensure publishing standards; Co-managing a team of staff writers and photographers; Maintaining relationships and communicating regularly with various publicists and media contacts.

Senior Editor

As a contractor, wrote for, edited and designed two college publications—“The Bridge, LCCC’s Alumni Magazine” and “Luzerne County Community College’s Foundation and Alumni Annual Report of Gifts”—under the direction of the College’s Foundation, Development, Marketing and Alumni Relations offices; Publications were designed as marketing tools to reach alumni, trustees and donors to raise awareness of college activities and act as fundraising materials.

Writer, Editor and Designer

Don Stefanovich is a PR, Marketing and Communications Consultant at Contract in Boulder, CO.

Don Stefanovich

Don Stefanovich

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