Dominique Klimek

Executing regionally based Field Marketing activities to deliver high quality consumer engagements while maximizing Clif Bar’s ground resources, fostering strong community relationships and noting key insights to influence future strategy. This includes leading in-person experiences that allow consumers to meet, learn and engage with the CLIF Bar Brand; managing field marketing initiatives that include events, trial programs, and sampling missions; actively hiring, training and managing our NYC based crew and maintaining our assets, storage space and vehicle fleet. - Implement the Regional Marketing Plan in local markets managing all tactical aspects and delivering best practices and insight for greater effectiveness of future programs. - Hire, train, and manage a regional team, consisting of Crew and Crew Leads. - Coordinate regional events and activities, execute on-site promotions, and generate visibility and consumer interaction at events. - Support the development of new and/or existing regional relationships and identify and provide input on new opportunities that align with Regional Marketing Plan. - Create memorable consumer engagements in line with CB&C philosophy. - Product forecasting, order entry, and logistics. All in coordination with Regional Manager. - Gather consumer feedback, provide intelligence regarding brand image, product performance, consumer preference and competitive analyses. - Seek out and connect with local influencers and consumers and encourage them to engage on our social media channels to build long term connection to CB&C. - Identify opportunities to bring Regional Marketing Plan to life through innovative activations and partnerships. - Maintain storage units, vehicle fleet, event supplies and product inventory. see less