Devant Xoai
Client Engagement and Optimization Manager · MatchCraft
Anaheim, CA
In My Own Words
A results-oriented Digital Marketing Expert with experience, educational accreditations, and professional certifications requisite to generate new and effective leads for customers. Able to combine talents with other professionals to promote the progression toward championing complex operational objectives. Utilizes best practices to cultivate marketing strategies that guarantees optimized traffic flow toward client businesses. Cognizant of keyword research tools and capable of utilizing the best tools to expand SEM initiatives.
Work Experience
Client Engagement and Optimization Manager
MatchCraft2016 – Present
? Responsible for assigned portfolio of clients including holding regular client meetings and calls for those clients who they are the primary point of contact. Client assignments can be varied but include Clients with Strategic importance to the organization. ? Primary responsibility for educating clients on platform functionality and arranging/delivering training as required. Assists other members of the team with their clients including troubleshooting and educating other Client Engagement Managers and Clients. ? Proactively review and identify potential performance issues received via tickets and triage them, identify if a straightforward response can be sent to client or if a full service client, engaging Campaign Manager to review and optimize is needed.
Campaign Manager
Viant (Time Inc.)2015 – 2016
? Manage digital display and video marketing campaign accounts; control the optimization of programmatic advertising campaigns to directly work across Viant’s Advertising Cloud platform and brings Time Inc. programmatic advertising technology with people based data management, targeting, and advanced analytics. ? Monitor pacing and performance of online advertising campaigns to deliver to client KPI goals. Responsible for Q1 10% incremental budget increase, while increasing CTR to key DMAs by 8%. ? Inspect and report on internal and 3rd party campaign data (DFA, Pointroll, & Sizmek), highlight key performance insights, and discover new opportunities and best practices to augment campaign performance for advertiser. Notable clients: Martin Retail Cadillac Dealers and Lexus Dealer Association--includes IO budgets each ranging ~$1.2 million annually. ? Collaborate with internal media buying figures and media analytics teams to strengthen online marketing partnerships.
Digital Analyst
Pixel Motion2012 – 2014
? Construct, establish, evaluate, and optimize 40+ paid search marketing campaign accounts; manage the optimization of Cost-Per-Click (CPC) advertising campaigns to directly work across Google and Bing search engines. ? Monitor the formulation and execution of keyword generation, ad copywriting, A/B testing optimization, bid management, landing page optimization, and budget administration. Responsible for increasing new visitor average traffic by 19% while increasing conversion rates across accounts by an average of 12%, compared to the previous year. ? Work in tandem with the internal account management figures and analytics teams to strengthen online marketing partnerships which include FCA Digital, Toyota Dealer Digital Solutions, and Shift Digital.
Service Manager
Liftech Elevator Services Inc.2011 – 2012
? Connected with internal department teams to manage State and City code compliance repair processes. Involves directing elevator repair project management tasks which include: onboarding coordination with clients, materials acquisition, freight logistics, repair scheduling, and client communication.
Account Manager
Lifecrowd2009 – 2011
? Utilized CRM tools to allocate all facets of the platform events and activities to retain developed host/venue partnerships. ? Allied with clients to devise innovative and attractive marketing campaigns; administered all social media outlets (Facebook, Twitter, and product blog pages) to test marketing tactics. ? Monitored user traffic data using Google Analytics, A/B testing, and email marketing to report data through conversation funnel metrics. Tracked all customer service transactions, including active host payments, service booking revenue, and customer service discrepancies to ensure smooth service with each interaction.
Education
Bachelor of Science (B.S.)
University of California, Irvine (UCI)2006 – 2008
Bachelor of Science (B.S.)