David Wilson

Achieved 74% revenue growth YoY while maintaining approximately 30% net profit margin. Execute strategy for paid search advertising, remarketing, SEO, social media, email marketing. Manage ecommerce activities, including third-party marketplaces, online stores, promotions. Administer all legal, financial and operational aspects involved in running a business.

Plan, manage and execute organic search (SEO) and paid search (PPC) marketing channels. Project manage website redesign in collaboration with external web development agency. Update company brand identity, including logo, color palette, tagline, brand voice and USP. Leverage resources to produce content assets like video, articles, ebooks and infographics.

Oversee client's digital marketing strategy and manage tactical implementation. Continually optimize SEM/PPC campaigns to systematically improve performance metrics. - Decreased cost-per-lead from $300 to $60, generating 400% ROI improvement. Ongoing landing page development and Conversion Rate Optimization (CRO) testing. Built personalized marketing automation email engagement programs in Pardot. Project-managed website redesign, incorporating SEO and UX best practices.

Oversaw all digital marketing channels Directed paid search (SEM/PPC) advertising strategy - Achieved 70% reduction in B2B lead acquisition costs Led conversion rate optimization (CRO) program - A/B landing page testing increased leads 160% Worked with digital manager to select and onboard new SEO agency Implemented social media advertising campaigns on Facebook, LinkedIn & Twitter - Trained marketing specialist to manage on day-to-day basis Audited and improved email marketing program - Had new responsive design templates created in Pardot - Formalized A/B testing process and documentation - Reviewed outgoing communications and started automation process

Oversaw online advertising strategy and budget for all business units Directed all paid search marketing campaigns (SEM/PPC) Consulted on major SEO initiatives Negotiated vendor contracts Analyzed performance and report results for online marketing activities Managed company domain name portfolio

Directed all paid search marketing campaigns (SEM/PPC) Provided SEO training to in-house team Oversaw display advertising, including: - Third party websites - Social media advertising Negotiated and executed contracts with job boards Supervised email marketing program, including: - Maintaining vendor relationship with Email Service Provider - Monitoring all email campaigns Utilized web analytics platforms to evaluate results Managed company domain name portfolio

Website project management (marketing requirements): - New websites - Website redesigns Search engine optimization (SEO): - Keyword research - Site architecture - On-page elements - Linking Pay per click (PPC) campaign management: - Google AdWords - Yahoo! Search Marketing - Microsoft adCenter - Ask.com - Indeed.com Web analytics: - WebTrends - Salesforce - Hitwise Domain registration and portfolio management: - Dotster.com - NetworkSolutions - FreeParking

Performed search engine optimization (SEO) Trained others on SEO Reviewed SEO