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Digital marketing

Managing Member

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Experienced marketer highly skilled at both leading and implementing strategies and tactics that drive business results. Particular expertise in digital marketing, including paid search, organic search, display advertising, social media, email marketing and web analytics.

Achieved 74% revenue growth YoY while maintaining approximately 30% net profit margin.
Execute strategy for paid search advertising, remarketing, SEO, social media, email marketing.
Manage ecommerce activities, including third-party marketplaces, online stores, promotions.
Administer all legal, financial and operational aspects involved in running a business.

Plan, manage and execute organic search (SEO) and paid search (PPC) marketing channels.
Project manage website redesign in collaboration with external web development agency.
Update company brand identity, including logo, color palette, tagline, brand voice and USP.
Leverage resources to produce content assets like video, articles, ebooks and infographics.

Marketing Manager

Oversee client's digital marketing strategy and manage tactical implementation.
Continually optimize SEM/PPC campaigns to systematically improve performance metrics.
- Decreased cost-per-lead from $300 to $60, generating 400% ROI improvement.
Ongoing landing page development and Conversion Rate Optimization (CRO) testing.
Built personalized marketing automation email engagement programs in Pardot.
Project-managed website redesign, incorporating SEO and UX best practices.

Digital Marketing Consultant

Oversaw all digital marketing channels
Directed paid search (SEM/PPC) advertising strategy
- Achieved 70% reduction in B2B lead acquisition costs
Led conversion rate optimization (CRO) program
- A/B landing page testing increased leads 160%
Worked with digital manager to select and onboard new SEO agency
Implemented social media advertising campaigns on Facebook, LinkedIn & Twitter
- Trained marketing specialist to manage on day-to-day basis
Audited and improved email marketing program
- Had new responsive design templates created in Pardot
- Formalized A/B testing process and documentation
- Reviewed outgoing communications and started automation process

Director of Digital Marketing

Oversaw online advertising strategy and budget for all business units
Directed all paid search marketing campaigns (SEM/PPC)
Consulted on major SEO initiatives
Negotiated vendor contracts
Analyzed performance and report results for online marketing activities
Managed company domain name portfolio

Senior Manager, Online Marketing

Directed all paid search marketing campaigns (SEM/PPC)
Provided SEO training to in-house team
Oversaw display advertising, including:
- Third party websites
- Social media advertising
Negotiated and executed contracts with job boards
Supervised email marketing program, including:
- Maintaining vendor relationship with Email Service Provider
- Monitoring all email campaigns
Utilized web analytics platforms to evaluate results
Managed company domain name portfolio

Online Marketing Manager

Website project management (marketing requirements):
- New websites
- Website redesigns
Search engine optimization (SEO):
- Keyword research
- Site architecture
- On-page elements
- Linking
Pay per click (PPC) campaign management:
- Google AdWords
- Yahoo! Search Marketing
- Microsoft adCenter
- Ask.com
- Indeed.com
Web analytics:
- WebTrends
- Salesforce
- Hitwise
Domain registration and portfolio management:
- Dotster.com
- NetworkSolutions
- FreeParking

Sr. Marketing Project Specialist

Performed search engine optimization (SEO)
Trained others on SEO
Reviewed SEO

Search Engine Marketing Analyst

David Wilson is a Managing Member at Betta Goods LLC in Carlsbad, CA. View their experience, skills and work history on Malakye — the professional network for…

David Wilson — Managing Member at Betta Goods LLC

David Wilson

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