David Solomon

• Led company through restructuring to prepare for M&A in October of 2018 • Experimented with three different UX themes which led to implementing a customized solution for B2C and B2B ecommerce based on Story Brand framework and Google analytics data • Achieved 21.8% Growth in customer base in FY ‘17 • Increased sales $400K in FY ’16 by leveraging Google Analytics data to target specific customer demographics through specialized promotions • Reduced annual loss by over $2M in FY ’16 through problem identification, and pivoting our business model to strictly B2C in the United States • Complete responsibility over profit and loss, business plan development and execution, and creation and management of product line (including off-road apparel, gear bags, helmets, and protection gear) • Manager of a staff of 10, 8 in-house and 2 remote • Developed and implemented SOPs and policies using E-myth framework • Spent first year as Senior Product Manager and Product Developer, defining product line requirements and then increasing product mix by 50%, enhancing current product line functionality and improving relationships with international vendors

• Led the company from nothing to $100K in sales in the first 12 months through cold contact and referrals • Maintained A/R balances to never exceed 30 days, and maintained positive cash flow at all times by managing all accounting through QuickBooks • Developed, implemented, and managed all operational procedures, including sales, marketing, accounting, finance, design, development, and procurement • Managed all project calendars, outsourced labor budgets, and client communications

• Increased sales by $4M over the my first two years through strategic growth-planning, and increasing product mix over 200% (per dealer and distributer feedback) • Increased profit margin on all products between 2 and 10% by streamlining development processes • Improved quality control processes at all international vendors to reduce production variance to less than 2% • Improved vendor relationships with increased face-time and factory visits • Directly managed product line for motosports division. Included off-road apparel, gear bags, boots, helmets, and protection products • Negotiated with vendors for production lead times, MOQs, FOB pricing, and incoterms

• Proficiently streamlined product development process to improve product launch timeline by up to 30 days • Instrumental in improving logistics operations through a reduction of inessential processes, which netted cost savings of up to 10% per year • Boosted profit margin by 5% on all motosport products • Managed and planned inventory levels across multiple warehouse internationally valued up to $15M • Oversaw sales for Midwest USA region with increased sales of 25% (2005-2006) • Scoped, authored and implemented a grass roots marketing program that generated revenue of $250k annually (2001-2006)