David Schmidt
Director of International Marketing · Jazwares, LLC
Oceanside, CA
In My Own Words
With 18 years experience growing multi-million dollar CPG brands through Marketing, Branding, and Business Development strategies, I have been fortunate to lead high-impact growth initiatives across B2B, B2C, and DTC, markets. This I achieved by leading brand teams and collaborating with internal & external stake-holders to maximize go-to-market strategies, increase customer acquisition and engagement, reduce expenses, and create unique marketing strategies that grow net profits and exceed corporate financial goals.
Key Strengths: Global Brand & Marketing Strategy CPG Category Management 360 Degree Marketing P&L Budgeting and Analysis Customer Acquisition & Engagement Licensor Relationship Management Packaging & Product Design and Development Consumer Market/Trend Analysis
Work Experience
Director International Marketing
Jazwares, LLC2022 – 2023
Director of International Marketing for Squishmallows Plush. Reported directly to VP of International Marketing and managed a 6 person International Marketing Team. Partnered with over 25 distributors and local offices to provide strategy and supporting assets covering over 55 countries increasing International Sales. Managed direct reports with oversight over 12 brands including; Pokemon, CoComelon, Blippey, Spidey and His Amazing Friends, Hello Kitty, Adopt Me, Royale High, and more.
Senior Brand Manager
Jazwares, LLC2020 – 2021
Responsible for the total brand management of two $20M+ licensed toy brands MicroMachines & Nerf. Duties included market analysis, short and long term brand strategy, product development, pricing, costing, sales support, budgeting, packaging, marketing (TV & digital media), and ROI.