David Hirst

• Remotely managed and developed US Apparel & Accessory $30M in sales for top-tier Outdoor Retailers and Brands, including Eddie Bauer, Academy Sports & Outdoors, Bass Pro Shops, Wal-Mart, & Surf Style. • Developed product lines tailored to customer needs, by leveraging knowledge of end user capabilities, trend research and competitive analysis I worked closely with our NY design team to create compelling collections & key volume SKUs, creating long term items that increased sales 20% YOY in ’23. • Conducted international factory visits with key customers to China & Jordan to enhance understanding of manufacturing and sourcing capabilities.

• Overview: Hired to open the US Master Distribution Center. Inaugurated 6,000 sq. ft. DC in Denver in 2019, imported products, and generated sales of $250K+ in the 1st year of business operations during COVID via marketing, referrals, social media, networking, product trials, and consultations. • Brand Creation: Established Australian brand “Waterfall” within US by devising and implementing US sales and marketing strategy. • Operations Optimization: Enhanced internal processes by defining objectives and identifying bottlenecks and areas for improvement, resulting in reducing efficiencies and boosting COGS by 7%. • Strategy Development: Created and executed business growth strategies to drive business performance and profit and achieve long-term goals (marketing, operations budget, sales, etc.). • Data Analysis: Examined accounting and financial data to set financial policy, evaluate financial performance, and build long-term plans for business activity. • Business Aspects Management: Integrated all facets of business, including sales, marketing, operations, eCommerce, and finance to grow market share and attain company milestones within the first three business years. • Financial Health Assessment: Analyzed financial health of US business unit for informed decision making and appropriate resource allocation. • Daily Operations Management: Administered daily business operations to streamline processes and generate sufficient revenues. • Results: Opened store 4 months before the pandemic and brought forward brand due to networking within the industry and kept it growing, despite huge loss of inventory during COVID

• Recruited by Coleman CEO as Sporting Goods Channel Director • Managed Direct Reports: 7/50 (5 Acct. Mgrs. - $90M, 2 Analysts + 5 Rep Agencies = 52 Reps - $12M • Developed trust through fostering strong working relationships with Big Box, Buying Group, Distributors & Specialty Independent retailers to grow business at 11% CAGR 2012-2015 • Exceeded 2014 sales goal 106% of plan, Exceeded 2013 sales goal 104% of plan • Awarded 2013 Big Rock Sports Vendor of the Year • Formulated sales strategies for National Sporting Goods Buying Groups and Distributors/specialty, which lead to positive growth for the first time with this group in over a decade

• Managed $15M in sales, increase of 3% CAGR across business portfolio in down winter sports period, grew core business in K2 Ski, K2 SB, Ride SB, K2 Skate and Zoot Sports by 2%, implemented accessory program that grew 200% in 2010 • Reduced process inefficiencies and managed costs to realize a decrease in charge backs by 86% over 4 years • Managed National Independent rep force to grow inline skate business 2% YOY and maintain from 2009-2011, and stop the bleed from 10 years of decline • Consolidated forecasts from independent sales representatives and key national accounts to monitor progress towards monthly, quarterly and annual sales targets, reporting on variances and ordering inventory to achieve budgeted sales. Within 5% of forecast 4 years running • Developed overall sales budget, sales targets, and motivate independent sales representatives to meet contract goals • Developed strategies and programs to increase sales, reduced carryover inventory and increased margin 50 basis points YOY • Created a Retail Advisory Council to develop the skate product line in conjunction with the product and International sales team which met and exceeded the needs of end users and Global retailers. • Enhanced the image and demand for the skate brand in the US market through introducing National Big Box campaigns and targeted regional promotions • Strategically managed sales/marketing/co-op for 8 brands at The Sports Authority, Dick’s Sporting Goods & REI to promulgate information to a large internal and external audience to facilitate growth through targeted marketing, PR and sales strategies

Outward Bound Professional works with Fortune 500, Professional firms, Nonprofit and Government organizations, to understand the challenges faced in the workplace, strategically designing team-building programs with the use of psychological assessment instruments in a more vulnerable environment to help participants understand what it is like to work with people with different personality preferences to perform better as a teams. - Successfully selling, designing and executing sophisticated team-building programs to Fortune 50, Professional, Government & Non-Profit organizations, with an Enterprise Sales Approach, adeptly navigating corporate communications to have 3 consecutive positive sales YOY.

- Managed over 200 specialty accounts within the Melbourne urban and Victorian rural communities. - Youngest Sales Rep. to work at Adidas Australia. - Rep of the Year in my second year, by increasing sales in my territory by 31%