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Management - Executive

Vice-President, Director, Head of Sales

Executive

I bring a strategic leadership approach that emphasizes a holistic long-term vision. With the ability to develop and execute long-term strategies, I align sales, marketing, and customer success efforts to achieve a unified objective. I excel at translating a company's vision into actionable revenue plans that drive consistent growth. My extensive experience ensures that I can identify and capitalize on opportunities that not only meet but exceed business goals. With over 20 years of sales expertise, I have a deep understanding of sales methodologies and best practices. I have a proven track record of closing complex, high-value deals and can motivate and manage high-performing sales teams. My ability to develop tailored sales strategies that align with customer needs has allowed me to consistently drive strong revenue outcomes while fostering lasting relationships with clients. My data analysis and financial acumen are critical components of my strategic approach. I am skilled in managing budgets and revenue modeling, forecasting, and reporting on revenue performance. Additionally, I am proficient in analyzing sales, marketing, and customer data to uncover trends and insights that drive decision-making. This ability ensures that I can optimize revenue generation strategies while maintaining a strong focus on financial success. I am deeply passionate about staying ahead of industry trends and identifying new market opportunities. I pride myself on my market knowledge, leveraging product and market research to provide cutting-edge solutions that leapfrog competitors. I thrive in dynamic environments where my adaptability and innovation allow me to respond quickly to market changes, while always prioritizing integrity, passion, and collaboration with my team. My leadership style centers around mentorship, building diverse teams, and fostering an environment where everyone can thrive and achieve excellence. Have successfully managed and grown International Sales at every US company I have worked for. Aussie ex-pat of 25 years.

• Remotely managed and developed US Apparel & Accessory $30M in sales for top-tier Outdoor Retailers and Brands, including Eddie Bauer, Academy Sports & Outdoors, Bass Pro Shops, Wal-Mart, & Surf Style.
• Developed product lines tailored to customer needs, by leveraging knowledge of end user capabilities, trend research and competitive analysis I worked closely with our NY design team to create compelling collections & key volume SKUs, creating long term items that increased sales 20% YOY in ’23.
• Conducted international factory visits with key customers to China & Jordan to enhance understanding of manufacturing and sourcing capabilities.

Vice President of Sales

• Overview: Hired to open the US Master Distribution Center. Inaugurated 6,000 sq. ft. DC in Denver in 2019, imported products, and generated sales of $250K+ in the 1st year of business operations during COVID via marketing, referrals, social media, networking, product trials, and consultations. 
• Brand Creation: Established Australian brand “Waterfall” within US by devising and implementing US sales and marketing strategy.
• Operations Optimization: Enhanced internal processes by defining objectives and identifying bottlenecks and areas for improvement, resulting in reducing efficiencies and boosting COGS by 7%.
• Strategy Development: Created and executed business growth strategies to drive business performance and profit and achieve long-term goals (marketing, operations budget, sales, etc.).
• Data Analysis: Examined accounting and financial data to set financial policy, evaluate financial performance, and build long-term plans for business activity.
• Business Aspects Management: Integrated all facets of business, including sales, marketing, operations, eCommerce, and finance to grow market share and attain company milestones within the first three business years.
• Financial Health Assessment: Analyzed financial health of US business unit for informed decision making and appropriate resource allocation.
• Daily Operations Management: Administered daily business operations to streamline processes and generate sufficient revenues.
• Results: Opened store 4 months before the pandemic and brought forward brand due to networking within the industry and kept it growing, despite huge loss of inventory during COVID

US General Manager

• Managed $80M+ in global sales for Wenzel, Slumberjack, MasterSportsman, Serta/Instabed brands, and Disney/Marvel/DC Licenses
• Managed 9 Direct Reports, including Wal-Mart, Target, Amazon, Dick’s Sporting Goods, Big Box Sporting Goods, International & Specialty Markets: along with 4 Rep Agencies with 15 Reps.
• Increased 5 of the 6 channels 3 years running, with macro factors influencing 6th 
• Developed and administered Account Management Sales Process and 3-year Global Business Plan to enhance channel strategy focusing on specialty to build the brand, with ecommerce and Big Box separation (US, EMEA, Asia, LatAM)
• Coordinated Private Label collections in partnership with Wal-Mart, Sam’s, Costco, Target, Kohl's, Aldi, Dick's Sporting Goods as well as Academy Sports and other top retailers to establish sustainable business strategy, incorporating marketing and POS initiatives to drive brands online presence through coordinated collections, bringing buying cycle fwd. 
• Developed and maintained international business strategy with sales and factory trips to Asia and Latin America (Sam's Club, WMT), and Europe (Tesco).

Vice President Global Sales

• Recruited by Coleman CEO as Sporting Goods Channel Director
• Managed Direct Reports: 7/50 (5 Acct. Mgrs. - $90M, 2 Analysts + 5 Rep Agencies = 52 Reps - $12M
• Developed trust through fostering strong working relationships with Big Box, Buying Group, Distributors & Specialty Independent retailers to grow business at 11% CAGR 2012-2015
• Exceeded 2014 sales goal 106% of plan, Exceeded 2013 sales goal 104% of plan
• Awarded 2013 Big Rock Sports Vendor of the Year
• Formulated sales strategies for National Sporting Goods Buying Groups and Distributors/specialty, which lead to positive growth for the first time with this group in over a decade

Director of Sales

• Managed $15M in sales, increase of 3% CAGR across business portfolio in down winter sports period, grew core business in K2 Ski, K2 SB, Ride SB, K2 Skate and Zoot Sports by 2%, implemented accessory program that grew 200% in 2010
• Reduced process inefficiencies and managed costs to realize a decrease in charge backs by 86% over 4 years
• Managed National Independent rep force to grow inline skate business 2% YOY and maintain from 2009-2011, and stop the bleed from 10 years of decline
• Consolidated forecasts from independent sales representatives and key national accounts to monitor progress towards monthly, quarterly and annual sales targets, reporting on variances and ordering inventory to achieve budgeted sales. Within 5% of forecast 4 years running
• Developed overall sales budget, sales targets, and motivate independent sales representatives to meet contract goals
• Developed strategies and programs to increase sales, reduced carryover inventory and increased margin 50 basis points YOY
• Created a Retail Advisory Council to develop the skate product line in conjunction with the product and International sales team which met and exceeded the needs of end users and Global retailers.
• Enhanced the image and demand for the skate brand in the US market through introducing National Big Box campaigns and targeted regional promotions
• Strategically managed sales/marketing/co-op for 8 brands at The Sports Authority, Dick’s Sporting Goods & REI to promulgate information to a large internal and external audience to facilitate growth through targeted marketing, PR and sales strategies

US Strategic Accounts Manager / National Sales Manager

Outward Bound Professional works with Fortune 500, Professional firms, Nonprofit and Government organizations, to understand the challenges faced in the workplace, strategically designing team-building programs with the use of psychological assessment instruments in a more vulnerable environment to help participants understand what it is like to work with people with different personality preferences to perform better as a teams.
- Successfully selling, designing and executing sophisticated team-building programs to Fortune 50, Professional, Government & Non-Profit organizations, with an Enterprise Sales Approach, adeptly navigating corporate communications to have 3 consecutive positive sales YOY.

Course Director/Program Manager/Director of Sales

- Managed over 200 specialty accounts within the Melbourne urban and Victorian rural communities.
- Youngest Sales Rep. to work at Adidas Australia.
- Rep of the Year in my second year, by increasing sales in my territory by 31%

Sales Representative (Specialty)

David Hirst is a Vice-President, Director, Head of Sales at LZDG in Littleton, CO.

David Hirst

David Hirst

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