David Burdett

Over the past eight years with Suzuki I have been exposed to a variety of great experiences. I have been consistently promoted, leading to 4 positions across 3 departments. In my current role I lead all of the sales and marketing efforts within the Parts and Accessories department. I do extremely well in a fast paced environment managing multiple high level projects simultaneously. Senior Parts and Accessories Sales Specialist 2/2014 – Present • Conceptualize and manage the annual sales programs, increasing dealer participation by 30% • Introduced ECSTAR Suzuki Genuine Oil & Chemical brand to the US market in 2017 • Manage all branding of Suzuki Parts & Accessories, as well as ECSTAR Suzuki Genuine Oil & Chemical • Media impressions have increased by an average of 8% through annual media buys • Build and maintain relationships with dealership personnel through visits/calls/emails • Created and now manage the eCommerce site, increased sales by over 150% in the first year • Redesigned and now manage the annual Suzuki Motorcycle, ATV, and Scooter Accessory Catalog Senior Communications Specialist MC/ATV Division 7/2012 - 2/2014 • Planned and organized a 30,000+ square foot display to celebrate Suzuki’s 50th anniversary in the USA • Streamlined processes for product brochure design and production, effectively saving $350k per year • Developed point of purchase displays for dealerships nationwide • Built and managed promotional websites and help build awareness around Suzuki Factory Race teams Digital Advertising Coordinator MC/ATV Division 7/2011-7/2012 • Managed all website content • Utilized social media to improve online marketing efforts, increased daily fan growth by 1200% Racing Department, Part Time 4/2011 - 7/2011 • Brought the amateur contingency program up to date, which was backlogged by 9 months • Updated the consumer facing portion of the contingency program, worked directly with the advertising agency • Updated the backend of the contingency program, worked directly with the IT contractor