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Parts & Accessories Sales Specialist

Specialist & Consultant

Dedicated and motivated professional with a strong background in Marketing, E-Commerce, Advertising, and Project Management. Years of successful experience consulting on multifaceted promotional projects and facilitating profitable relationships with a wide range of clients and key business partners. Consistently recognized for outstanding contributions to the bottom line. Solid reputation for exceeding specified production and revenue goals. Commended for organization, perseverance, efficiency, and priority management skills.

Over the past eight years with Suzuki I have been exposed to a variety of great experiences. I have been consistently promoted, leading to 4 positions across 3 departments. In my current role I lead all of the sales and marketing efforts within the Parts and Accessories department. I do extremely well in a fast paced environment managing multiple high level projects simultaneously.

Senior Parts and Accessories Sales Specialist							      2/2014 – Present
•	Conceptualize and manage the annual sales programs, increasing dealer participation by 30%
•	Introduced ECSTAR Suzuki Genuine Oil & Chemical brand to the US market in 2017
•	Manage all branding of Suzuki Parts & Accessories, as well as ECSTAR Suzuki Genuine Oil & Chemical
•	Media impressions have increased by an average of 8% through annual media buys
•	Build and maintain relationships with dealership personnel through visits/calls/emails
•	Created and now manage the eCommerce site, increased sales by over 150% in the first year
•	Redesigned and now manage the annual Suzuki Motorcycle, ATV, and Scooter Accessory Catalog

Senior Communications Specialist MC/ATV Division						       7/2012 - 2/2014
•	Planned and organized a 30,000+ square foot display to celebrate Suzuki’s 50th anniversary in the USA
•	Streamlined processes for product brochure design and production, effectively saving $350k per year
•	Developed point of purchase displays for dealerships nationwide
•	Built and managed promotional websites and help build awareness around Suzuki Factory Race teams

Digital Advertising Coordinator MC/ATV Division							         7/2011-7/2012
•	Managed all website content
•	Utilized social media to improve online marketing efforts, increased daily fan growth by 1200%

Racing Department, Part Time									        4/2011 - 7/2011
•	Brought the amateur contingency program up to date, which was backlogged by 9 months 
•	Updated the consumer facing portion of the contingency program, worked directly with the advertising agency
•	Updated the backend of the contingency program, worked directly with the IT contractor


Managed multiple projects from inception through completion, provided estimates, and developed complex proposals.  Quoted $50K+ jobs based on blueprints and interacted extensively with customers to ensure satisfaction. Maintained inventory control, fostered positive working relationships with vendors, and administered contracts. Supervised and mentored a contracted workforce, evaluated performance, and enforced quality assurance standards.

Project Manager

While at Red Robin, I began as a Host and worked my way up to a mixologist, while also gaining multiple other roles. I became a CDT (Certified Designated Trainer) within the first three months, shortly followed by managing the staff schedules for hosts and servers. Later to become a mixologist, where I also began to manage the bar inventory and mixologist work schedules.

Mixologist

David Burdett is a Parts & Accessories Sales Specialist at Suzuki Motor of America, Inc. in Brea, CA.

David Burdett

David Burdett

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