David Belanger
Global Marketing Leader · Rocky Mountain
North Vancouver, British Columbia
In My Own Words
Experienced Global Brand Director with over 15 years of leadership in shaping and executing innovative, cross-channel brand strategies for premium global brands. Proven track record in developing and managing global integrated marketing initiatives, leading cross-functional teams, and delivering world-class consumer experiences across digital, retail, and experiential channels.
Passionate about outdoor industry and product innovation, with a deep understanding of mountain, snow, and trail sports. Skilled in driving brand positioning, growth, and consumer engagement on a global scale.
Work Experience
Global Marketing Director
Rocky Mountain2019 – 2024
Responsible for the global marketing efforts for one of the world's most premium mountain bike brands. Oversaw overall brand strategy, including advertising, web, digital, social, PR, media relations, crisis communication, sports marketing, partnerships and events. Led the global brand and product launches including B2B roll out to International Distributors and North American dealer network. Led the B2C consumer strategy including Ecommerce management by including voice of customer (VOC) inputs and global market insights.
Creative Director
RYU Apparel Inc.2018 – 2019
Focused on the consumer facing brand experience of RYU product, marketing, communication, digital and retail. Oversaw and directed all aspects of the tone of voice and look and feel of brand experiences at all consumer touch points. Led and executed on multi-channel campaigns via social, digital, community, retail, OOH and PR to drive qualified traffic in-store and online.
Co-founder, Creative & Marketing Director
Why Not Apparel Inc.2010 – 2018
Developed and executed annual sales and marketing plans including PR outreach, paid media, partnerships and social strategies. Led the overall B2C and B2B experiences. The Thuggies™ brand has been profiled by a number of major international outdoor sports publications including ESPN, Powder Magazine and SBC Skateboard. Sold profitable business in 2018.
Creative Director
Mountain Equipment Co-op2013 – 2018
Implemented MEC's strategic business objectives as it relates to the communication of the MEC brand and supported MEC's multi-channel retail marketing and communication strategy. Shaped the MEC brand vision and evolution, and strengthened market position. Led and mentored creative team members to ensure all deliverables met high standards.
Director, Strategic Services
Noise Digital2011 – 2013
Managed and led all aspects of the Creative and Technical teams. Responsible for execution of all products, websites, applications, digital marketing, and mobile+social platforms. Delivered award-winning work for Tic Tac, PlayStation, Nutella, Kal Tire, Johnson & Johnson, Ferrero Rocher, Adidas, Credit Unions of BC, Okanagan Springs, Nature's Path, Sugar Crisp, Canadian Direct Insurance, Freybe and BCLC.
Director, Digital Services
Signals2008 – 2011
Led the digital strategy, managed the interactive team, and oversaw the execution of all projects from integrated campaigns to corporate websites and product micro-sites. Clients included Canada Post, BC Cancer Agency, HSBC, Maxwell Fabrics, Genome BC, St. Paul’s Hospital, Ainsworth, Methanex, Terasen Gas and University of British Columbia (UBC).
Art Director
Bank of Canada Currency Museum2004 – 2007
Managed the Currency Museum brand and led the strategic planning and development of external communications, including the website, exhibits/way-finding, advertising, production, printing, kiosks and videos.
Owner, Creative Director
Spectromedia2000 – 2004
Founded a successful design firm where I performed daily management and interaction with clients, vendors, contractors, sales team and staff. Provided design, advertising, corporate identity, web design, interactive multimedia and print brokering for clients like Nortel, Cognos, JDS Uniphase, Government of Canada (numerous federal departments), Norml Clothing and Ottawa 67’s Hockey.
