Darlynna John

• Responsible for the technical implementation of various marketing initiatives - email marketing strategies and track analysis • Complete designs for web, print, email, banners, landing pages, social media assets, digital ads, presentations, and newsletters • Implement email automation strategies, web, and drip campaigns to include HTML/CSS code, list segmentation, workflows, and scheduling • Assisted in the development of integrated marketing campaigns; responsible for sales cycle management, email campaign blasts • Responsible for creating, managing, and updating website content via CMS; QAs new functionality as needed; troubleshoot digital issues • Update and maintain library of all marketing assets; ensures internal and external marketing initiatives abide consistent brand guidelines

• Responsible for office management, clerical duties, and marketing collateral at a branch level; assisted branch manager and sales team members with various tasks; organized/executed branch monthly events • Ensured marketing collateral abided brand requirements, collaborated with corporate marketing team for print materials, and researched local marketing strategies; managed marketing CRM platform for sales team

• Conceptualize, design, and produce visual content to support client’s proposals. • Produced artwork and line art for comps and assembled mock-ups for client approval. Projects included brochures, formal invitations, post cards, professional portraits, logos, and apparel. • Produced photography using 35 mm SLR digital camera and coordinated lighting, photo retouching and portrait setup to capture images for clientele. • Proficient in PC/ Mac Platform along with Adobe Creative Suites 6/CC (Illustrator, Photoshop, InDesign, Dreamweaver, Bridge, and Lightroom).

• Designed print/web publications, promo ads, and local business assets; completed location photography and photo retouching • Worked closely with customers on requested designs, created engaging content/designs, and completed deadlines in a fast-paced environment • Finalized and prepared assets to print, sent to printers with proper specs, and maintained digital library assets

• Engaged with customers, provided feedback on merchandise, & assisted during design classes. • Responsible for daily operations, managed/updated inventory tracking systems, & successfully managed over $100,000 worth of merchandise.

• Worked closely with Photo and Graphics Department to ensure that both military patients and staff portraits are accurate and current according to Army Regulations in studio environment. • Completed training certification for BAMC network database systems, HIPAA Patient Privacy Act, and for the Red Cross Volunteer orientation program.

• Assisted customers with daily promotions and store merchandise. Retained knowledge of current and incoming merchandise. • Assisted with monthly customer appreciation evening events and speciality jewelry design classes. • Operated cash, credit card, and store credit transactions, including opening and closing store operations. • Managed merchandise inventory, managed visual marketing merchandise, and maintained cleanliness of store appearance. • Completed data input that included new merchandise in-processing, daily progress reports spreadsheets, and closing transactions procedures. • Provided superb customer service in-person and over the phone.

• Provided museum information to visitors and worked closely with museum staff to ensure that day-to-day operations are performed properly. • Provided exceptional customer service while maintaining a high level of enthusiasm and professionalism.