Danielle Johnson

- Presented emerging trends, gave artwork direction, and executed unique graphics for men’s and women’s product. - Sketched fresh silhouettes, executed linesheets for licensed and private label programs, and generated thorough mill sheets.

- Worked remotely to interpret relevant trends, create original graphics/textile prints, and re-color/modify existing graphics for John Deere girl baby, toddler, and child cut & sew knit product. - Sketched and designed new silhouettes and for the upcoming season, proposed an updated merchandise plan, and assembled comprehensive tech packs/mill sheets for the finalized line.

- Designed an array of products for the John Deere kids license, including layette, tops, outerwear, pajamas, and accessories. - Consistently shopped the retail environment to analyze competition and determine trends. - Directed our graphic artists to develop artwork and prints that embodied the John Deere lifestyle. - Spearheaded new silhouette development each season by sketching all new bodies, contributing in fit sessions, resolving construction issues, measuring incoming samples, and finalizing garment specs. - Managed the approval process with the John Deere licensor. Ensured that all lab dips, strikeoffs, and top of production samples sent to John Deere exceeded brand expectations. - Participated in lifestyle photoshoots and set up our seasonal market catalog for mailings and sales presentations. - Developed the majority of tech packs; sized art and called out screenprint details for 150-250 sku's each season. - Trained new employees and helped manage their workloads.

- Collaborated remotely on Nohi Kids and NKtoo, two organic and environmentally conscious children’s brands. - Created trend boards, original graphic art, prints, flat sketches, and cads for 6-8 collections annually. - Constructed detailed artwork packages, construction pages, and garment specs for each finalized assortment.

- Developed spot art, well balanced pattern repeats, and cads for Hanes’ girls and womens intimate apparel. - Researched current graphic trends and assembled full scale trend presentations. - Headed pattern development for an online national research study. Re-vamped existing prints and designed original artwork to develop a pool of over 100 merchandised girls panty prints for the survey.

- Responsible for designing and managing line development for several girls 4-16 programs at Walmart. - Prepared and executed trend/competitive analysis reports and line presentations to management and executives. - Assisted in presentations to clients, including the buyer/product development teams at Walmart’s headquarters in Bentonville. - Directed large scale meetings with graphics team, sketched flats, and assembled linesheets for respective programs. - Worked with technical design team and our patternmaker on specing, proto development, and fit approvals. - Successfully implemented improved proto making process to optimize efficiency in the sample making room. - Collaborated with head of production to facilitate the timely arrival of trims and fabrics for local sample making; gave color and technique comments to improve received strikeoffs to production ready stage. - Managed two interns by assigning responsibilities, teaching technical skills, and communicating company standards.

- Designed product for newborn, infant/toddler, 2-6x, and 7-16 girls for Walmart, K-mart, Lord and Taylor, Stage, Peebles, and other private label brands. - Prepared trend boards, sketched flats for multiple sizes, re-colored artwork, and assembled cads to tell a cohesive story. - Configured detailed art sheets for sampling/production and uploaded art sheets on shared servers.

- Worked with several designers on toddler, 4-6x, and 7-16 girls product for Walmart, K-mart, and our private label programs. - Prepared trend boards, sketched flats, created original artwork, and caded up bodies with well merchandised art/color stories. - Developed detailed tech packs calling out garment fabrication, construction, and colorations. - Directed and oversaw local sample development in close collaboration with the technical design and patternmaking teams. - Attended fittings and delivered constructive feedback to improve product aesthetics and functionality. - Managed seasonal color palettes for each brand, including ordering color standards, making physical cards, and digitally calibrating color palettes to our printers.