Daniel Shick
Licensed Apparel Graphic Designer · New Era Cap
Hamburg, NY
In My Own Words
Daniel Shick is a classically trained graphic designer with over 2 decades of experience in the creative industry. He specializes in product and graphic design in the licensed sports industry with an affinity for brand & identity work and vector design. Most notably his work has been featured on the heads and backs of athletes, celebrities, and customers around the world.
As a member of the New Era Cap Design Team, Dan has worked extensively creating a number of memorable cap and apparel designs. He is currently employed full time with New Era Cap Co. as an apparel designer. He also freelances in the marketing world, lending his expertise to building brands and helping them realize their full potential through good design and execution.
Dan is based in the Queen City; Buffalo, NY.
Work Experience
Licensed Apparel Graphic Designer
New Era Cap2023 – Present
▪ Organized seasonal booking programs, collaborations, and specialty headwear and apparel collections for various professional sports clubs, leagues, distributors, and celebrities. ▪ Conceptualized and worked with vendors to develop original designs, inspired by current market trends and research. ▪ Maintained an evolving knowledge of the fashion marketplace, current accounts, perspective consumers, and the competitive landscape to inform design. ▪ Cultivated and formed strong relationships with key clients, athletes, and decision makers to create unique branded merchandise. ▪ Worked within established production timelines that incorporated numerous moving parts and extensive cross functional collaboration with team members and vendors. ▪ Led the creative direction for Major League Soccer as the official headwear provider of the league. Coordinated with all departments to plan, execute, and deliver product for clubs and special events. ▪ Worked directly with clubs, players, and ownership to create unique retail items and experiences. ▪ Intimate working knowledge of building BOMs and developing Raw Materials using PLM. ▪ Built technical packs for the execution of materials and graphic designs on apparel and headwear.
Founder & Creative Director
Anchor Design Lab Aesthetic2008 – Present
▪ Direct design strategy and execute client marketing initiatives that strengthen brand and consumer connections. ▪ Produce identity packages, mood boards, creative solutions, and promotional materials for a diverse portfolio of accounts. ▪ Analyze behavioral trends to craft proper messaging, determine market positioning, and develop campaigns that enhance visibility. ▪ Deliver ideas and concepts that set clients apart from competitors and create a strong position for growth and recognition across various media channels. ▪ Customized a retail line of pins, patches, postcards, and other specialty items sold in locally owned stores. ▪ Establish and revamp the client’s brand story by researching their current marketing strategies, customer profile, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve positioning.
Senior Graphic Designer
Action Holdings2022 – 2023
▪ Coordinated the planning and execution of marketing directives to coincide with leadership and business operation’s long-term goals. ▪ Lead design direction and gave input on aligning extended brand health with business expectations. ▪ Collaborated with the social media team to generate comprehensive imagery, to support brand voice increase outreach and sales. ▪ Contributed to weekly marketing and business meetings to propel the success of the brands. ▪ Spearheaded the design direction and formulated a plan of execution to vastly improve our client and partner’s market outreach and profitability.
Graphic Designer
Minnesota Twins2022 – 2023
▪ Collaborate with the director of retail to initiate direction and conceptualize retail activations for sales opportunities within the stadium and team owned entities. ▪ Design directly with current and former players and personnel, to create custom brand identities, logos, and textile designs.
Licensed Headwear Designer
New Era Cap2016 – 2020
▪ Organized seasonal booking programs, collaborations, and specialty headwear collections for various professional sports clubs, leagues, distributors, and celebrities. ▪ Maintained an evolving knowledge of the fashion marketplace, current accounts, perspective consumers, and the competitive landscape to inform design strategy. ▪ Cultivated and formed strong relationships with key clients, athletes, and decision makers to create unique branded merchandise. ▪ Contributed to the artistic process, execution, and delivery of headwear for major events including: The Super Bowl (NFL), The World Series (MLB), The World Cup (USA Soccer), The MLS Cup (MLS), and several other unique events. ▪ Worked within established production timelines that incorporated numerous moving parts and extensive cross functional collaboration with team members and vendors. ▪ Led the creative direction for Major League Soccer as the official headwear provider of the league. Coordinated with all departments to plan, execute, and deliver product for clubs and special events. ▪ Worked directly with clubs, players, and ownership to create unique retail items and experiences.
