Dan Burke

• Returned to Navico to manage a newly created category. Manager of Farm and Fleet accounts. • Maintain training and product knowledge on over 15 unique brands that are offered under the Navico Group brand. • Establish prioritized objectives that are retailer specific for both sales and marketing to grow our Marine and RV product in the Farm/Fleet division. • Build quarterly forecasts and work directly with our brand managers to assure product availability • Isolate strategic retailer locations that are A+ stores to deliver top-notch training and individualized Pro staff engagement. • Create unique marketing opportunities that heighten the retailers primary objectives within the given category.

• Responsible for sales within the Municipal First Responder/ Firefighting/ HAZ MAT Markets in New England • Manages a distribution and sales network to maximize strategic market engagement. • Responsible for the training of distributor sales team to assure they are product experts. • Obtain market feedback and product needs from strategic departments and turn that into actionable feedback for our marketing and product development team. • Provide training to distributor sales reps for all 3M/Scott fire safety product categories. • Provide detailed quarterly forecast to assist in manufacturing. • Manage product "In Service" training for all new users and new recruit firefighters.

• Responsible for all aspects of sales for large format national accounts - Amazon.com, Dicks Sporting Goods, Academy, Scheels, Gander Outdoor • Create and execute annual, quarterly and monthly sales initiatives based on account needs. • Work and manage account based team to coordinate training, marketing and events • Create and manage monthly sales forecasts • Analyze sales Data to identify opportunities and risks per account. • Implemented our Amazon selling platform and manage all aspects of our Amazon business. Grew account to $1m in its first quarter of business. • Have been responsible for substantial sales growth and margin increases for all accounts.

• Responsible for all aspects of sales for the US. • Manage sales team of 15 reps spread across the US in 9 territories. • Responsible for seasonal Sales Meeting presentations. • Manage Key National accounts, Amazon.com, Dicks Sporting Goods, REI, Rogue Fitness, Road Runner Sports, Backcountry. Com, Scheel's, TJX, Sierratradingpost.com, Zappos, 6PM • Partner with Design and Development team to create new product that the market needs. • Create individual sales goals and targets. • Create sales drivers and bonus structures to motivate and drive the sales team. • Forecast all business objectives and sales season by territory and sku level. • Create sales programs that are both profitable and industry leading and compelling. • Work with Marketing Team and Athlete Team to create marketing initiatives to help boost brand awareness and generate sales. • Create sales team travel and trade show budget and responsible for staying on track month to month. • Co create marketing budget for brand initiatives and athlete contracts • Currently traveling 75% of the time.

• Manage National and key Regional Accounts in the U.S. for all sales and marketing needs. Dick's sporting goods, Eastern Mountain Sports, Academy, LL Bean, Olympia Sports, Vitamin Shoppe, Fit2Run, City Sports, Marathon Sports, Luke's Locker • Rolled out sales correcting programs and spiffs to rebound sales for declining accounts • Manage our U.S. independent Sales team and our Field Account Marketing Managers (38 employees) • Organize and manage Regional Sales meetings for our independent reps. • Initiated key training for reps and Tech Reps. • Manage sell in, training, marketing and sell through for all national and key regional accounts • Involved in market direction decisions and launch ideas for new product groups • Responsible for monthly style level forecasting

• Key Account Rep Mountain Hardwear and Montrail • Managed the sell-in and training of all products • Increased account base by 20% • Worked in cooperation with multiple lead sponsors on event marketing • Responsible for territory product style forecasting each trimester • Strategic Account Marketing for sales initiatives with key retailers