damon morris

Mens SMU Merchandise Manager

2009 – Present

Senior Product Line Manager

2005 – 2009

-Managed product and development team. -Collaborated with the design team to build a cohesive product line that was innovative, relevant and consistent with the Vans brand image. -Extensive competitor research to build an effective product line strategy. -Market trend and design research. -Developed briefs, calendars and maintained all internal information of Vans Outerwear encompassing: design, product line lists, color palettes, materials and other collateral. -Organized and led line review presentations with key global retailers, sales and marketing teams, and athletes. -Oversaw all Vans Outerwear production and negotiated pricing with factories. -Set pricing and costing to ensure revenue and profitability goals were met. -Merchandised Vans Outerwear product line. -Maintained SKU count. -Worked with marketing to develop materials consistent with Vans Outerwear brand image. -Organized and led seasonal product launch presentations with the global sales force.

Merchandiser / Store Manager

2003 – 2005

• Analyzed the needs of the Harding Park customer to determine a product mix for the sales floor. • Successfully planned and executed buying and merchandising strategies for all Harding Park softgoods, hardgoods and accessories • Worked with vendors to develop product-marketing materials consistent with the Harding Park image and heritage. • Promoted sale of apparel to a diverse domestic and international high-end clientele.

Marketing and Promotions

2000 – 2003

-Researched, and developed materials for men’s and women’s promotional softgoods and accessories. -Contributed to the development of the brand platform for the global launch of the Analog clothing line. -Developed and implemented the “Top 100 Giveaway”, a program designed to introduce the Analog Clothing brand and raise brand awareness by distributing a limited edition item to our team of athletes, industry trend-setters, stylists, fashion editors, and key retailers. -Successfully planned and executed events and product and focus groups to ensure products were in accordance with the target market. -Composed press releases and team biographies. -Successfully developed and managed promotional product and travel budgets. -Cultivated and maintained a comprehensive network of contacts within the action sports, music, and fashion industries. -Traveled extensively to events, competitions, publications, and key retailers to support the brand in domestic and international markets.

Athlete Manager / Marketing and Promotions

1998 – 2001

• Coordinated tours for skate, snow and surf teams, including, “Sound and the Fury, Slam City Jam Tour”, the “Transworld Snow Japan Tour”, and the “Alphanumeric Japan Skate Tour.” • Planned and managed travel, product and photo budgets for surf, skate, and snow teams. • Organized advertising and catalog photo shoots including site selection and travel for athletes and photographers. • Positioned products in significant publications and provided apparel to musicians and celebrities for the purpose of brand recognition. • Organized promotional events including parties, skateboard and snowboard demos, and fashion shows. • Provided extensive team support and public relations coverage through broad domestic and international travel

Associates of Science