Damien Etchaubard

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Marketing Manager, Helly Hansen Leisure Canada
Vancouver | CA

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Industries

Bike
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Outdoor
Run
Snow
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Summary

Activity

Work experience

Helly Hansen, British Columbia logo

Helly Hansen, British Columbia

Marketing Manager, Helly Hansen Leisure Canada | 04/2013 - Current

Instrumental in growing the business 64% in 5 years through partnerships, ambassador initiatives, account management and trend leading strategies - Established brand leading partnership strategies with Alpine Canada, Sail Canada and global ambassadors that lead to new business growth and ranking Canada #3 in EBITDA - Manage Brand and Seasonal strategies with region specific influences, trends and market dynamics - Responsible for managing internal team of 3 and external agencies for Media Buying, PR, Web and Creative Services - Conceptualized and identified KPIs for creative marketing campaigns, partnerships and promotions
Burton Snowboards, Vermont logo

Burton Snowboards, Vermont

Brand Manager, Special Blend, Forum, Foursquare | 02/2012 - 03/2013

- Lead all strategic global brand initiatives with collaboration from with athletes, sales and product teams - Manage design and development of all marketing collateral for both B2B and consumer - Financial Responsibility including all reporting and approval of $3 million sport budget

Education history

Pennsylvania State University, State College PA - Smeal School of Business logo

Pennsylvania State University, State College PA - Smeal School of Business

Bachelor's Degree in Marketing

Connections

Dustin Cook profile background
Dustin Cook profile photo

Dustin Cook

Board Member
MSM World Cup Fund

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