Instrumental in growing the business 64% in 5 years through partnerships, ambassador initiatives, account management and trend leading strategies - Established brand leading partnership strategies with Alpine Canada, Sail Canada and global ambassadors that lead to new business growth and ranking Canada #3 in EBITDA - Manage Brand and Seasonal strategies with region specific influences, trends and market dynamics - Responsible for managing internal team of 3 and external agencies for Media Buying, PR, Web and Creative Services - Conceptualized and identified KPIs for creative marketing campaigns, partnerships and promotions

- Lead all strategic global brand initiatives with collaboration from with athletes, sales and product teams - Manage design and development of all marketing collateral for both B2B and consumer - Financial Responsibility including all reporting and approval of $3 million sport budget