Jan 2023 — Now
Co-Founder, Lead Designer · Insprave Magazine
In 2023, I joined forces with two friends to work on an exciting project passion: launching a magazine designed to help empower girls with internal confidence to navigate girlhood and beyond. With articles focused on financial literacy, mental health tools, career interviews, reader-submitted content, and more, our content is sprinkled with humor, vulnerability, and expert guidance, all wrapped in a design-forward zine.
• Drives the creative vision and establishes the design direction of the publication, defining its overall aesthetic, tone, and brand identity.
• Manages the complete design lifecycle, spearheading concept development, refining layouts, and supervising final print production to deliver cohesive, visually striking issues.
• Collaborates with the editorial team to synchronize visual storytelling with thematic content, writing articles as needed.
• Conceptualized, developed, and launched the company website, strategically extending the magazine’s brand identity into the digital realm with a seamless user experience.
Jan 2018 — Jan 2025
Associate Creative Director | Sr. Graphic Designer · High Flying Foods
As one of two members of creative department that serveed entire company, my role extended from designing branding, print, and packaging to leading large-scale visual campaigns, experiential events, and photoshoots.
• Oversaw creative execution and branding for 41 in-house restaurant concepts, designing assets and ensuring cohesive storytelling across print, digital, and environmental design.
• Secured 7 multi-million-dollar airport concession contracts by designing, writing, and managing complex, 350+ page proposals, balancing creativity with high-stakes strategy under tight deadlines.
• Conceptualized large-scale experiential events, enhancing customer engagement and elevating brand visibility in high-traffic environments.
• Managed and produced photoshoots in high-traffic airport environments, coordinating talent, logistics, and real-time problem-solving to help capture visuals.
• Hired and collaborated with vendors, brand partners, architects, and photographers to execute projects ranging from marketing campaigns to interior design elements.
• Overhauled department workflow by integrating automated software (Asana), decreasing missed deadlines by over 50% and improving efficiency and cross-team collaboration.
Jan 2018 — Jan 2019
Freelance Graphic Designer & Consultant · International Child Resource Institute (ICRI)
• Transformed digital presence to attract donors by creating graphic assets and leading a full website redesign
• Led the creation of ICRI's inaugural Giving Tuesday campaign and designed all visual assets, which raised thousands of dollars for emergency health in Nepal
Sep 2017 — Jan 2018
Social Media Manager · Restaurant Tea Service, Inc.
• Brainstormed marketing strategies and contributed content weekly to social media
• Researched and wrote frequent blog posts in line with industry trends, company values, and client needs
• Designed, organized, and compiled price book of thousands of company products
• Crafted and published electronic newsletters for current and potential clients
Apr 2016 — Jun 2017
Community Manager · Google
Worked with Google to provide support for and aid in the development of OnHub and Google Wifi, Google's first foray into the world of wireless routing.
• Spearheaded the creation of reliable Twitter support by organizing, managing and integrating Google Wifi within the @madebygoogle handle. Singlehandedly managed all Twitter user support.
• Managed an online community of 4500+ users. Interacted with forum users on a variety of topics, including support cases, pre-sales discussions, product branding, and hardware questions.
• Aided in management of public help center by researching, writing, maintaining, and publishing technical product articles and updates. Managed help center localization for international product launches.
• Created weekly and monthly reports to pinpoint goals for maximizing user engagement, improving technical support, and streamlining support processes.
• Performed quality assurance for a team of 20+ customer service reps and subject matter experts.
• Trained and supported a team of social/support agents.
Jul 2015 — Apr 2016
Technical Support Representative, QA Specialist · Google
• Provided hands-on technical support to thousands of customers via phone and email.
• Supported the launch of OnHub and Google Wifi in both US and international markets.
• Supported engineering team by working as front line defense to identify technical errors and hardware issues in their early stages, tackling new issues and bugs as they arose.
• Created and managed Standard Operating Procedures to streamline support process and create consistency across team operations.
• Worked with the user design and product team to offer insight on a variety of product designs and features.
Aug 2014 — Sep 2014
Campus Ambassador · Projected Talent Inc.
• Marketed the company to fellow students, professionals, business owners, and campus representatives, through classroom pitches, personal meetings and presentations
• Helped market the company through the distribution of flyers and posters
• Generated interest in Projected Talent and recruited users to the sign up for the company's site
Feb 2013 — Jun 2013
Site Administrator/Content Writing Intern · CampusAB.com
• Assigned to write several lifestyle pieces per week for consumption by site readers
• Proofread site for erroneous content and technical errors
• Reviewed local businesses, varying from restaurants to live theater to clothing stores
• Worked closely with company founders to creatively contribute to the design and layout of website
• Helped generate new site visitors through marketing campaigns, including tabling and live events
Jan 2011 — Jan 2013
Business Operations Assistant · Restaurant Tea Service, Inc.