Colby Su
Product Design Manager · Rastaclat
Long Beach, CA
In My Own Words
At the very core of it I just really want to create and build awesome stuff. What makes me tick doesn’t clock in at 9 and leave at 5. By making things in different mediums it has lend a helping hand across it all. From photography, music, drawing, shooting film, to design.
Work Experience
Product Design Manager
Rastaclat2020 – Present
· Present design concepts to Creative, Marketing, and Sales determining the strategy of projects and delivering the desired storytelling. · Oversee design team daily workflow, allocate project workload, and manage deadlines from concept to completion. · Creation of decks for new product launches to sales, outside reps, and buyers.
Senior Designer
Rastaclat2017 – 2019
· Creation of seasonal / quickstrike products from concept to tech packs and deliverables. · Conception of new product technology, treatments, patterns, new fabric, prints.
Designer
Urban Armor Gear2015 – 2017
· Concept and creation of visual campaigns for new product launches including packaging, P.O.P., tradeshow graphics, and lifestyle photo assets. · Creation of logos & assets to enhance the brand for packaging and print · Elevate and streamline the process of product packaging with continuous communication with factory in China. · Photograph UAG products for lifestyle shoots on location and in-house.
Designer
Alpinestars2011 – 2015
· Contributed to the creation of campaigns from concept to production. · Developed tradeshow booth graphics for Agenda, Surf Expo, Supercross, and Interbike. · Created Alpinestars magazine ads for Cycleworld, BL!SSS, Dirt Rider, Rider, Surfer.
